How to Build Trust and Drive Growth with B2B Influencer Marketing Apr 8, 2025

Discover how to build trust and drive real growth using B2B influencer marketing. Hear expert tips, real-world examples, and strategies that work in this must-listen episode.

Matt Dodgson

Co-Founder - Recruiter & Marketer

emily dumas discussing content marketing on the market mentors podcast
Sep 6, 2022
How B2B Content Marketers Can Elevate Their Impact Through Product Marketing

Are you a B2B content marketer that’s looking to have more impact within the business you work for? Check out this podcast with Emily…

Matt Dodgson

Co-Founder - Recruiter & Marketer

ashley wood talking product marketing on the market mentors podcast
Aug 16, 2022
A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up

Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. 

Matt Dodgson

Co-Founder - Recruiter & Marketer

kirsten jepson discussing product marketing metrics on the market mentors podcast
Aug 2, 2022
Product Marketing Metrics – How to Measure and Communicate Success 

Product marketing metrics, how do you measure and communicate success? Kirsten Jepson discusses shares what works for her.

Matt Dodgson

Co-Founder - Recruiter & Marketer

pinja dodik talking about being the first marketer on the market mentors podcast
Jul 19, 2022
Making a Success of Being a B2B Tech Start-up’s First Marketer

Arguably one of the toughest marketing jobs out there, Pinja Dodik talks about making a success of being an early-stage Tech company’s first B2B marketer.

Matt Dodgson

Co-Founder - Recruiter & Marketer

building a marketing operations function with emily gravel
Jul 5, 2022
How to Setup a Marketing Operations Function in Your B2B Tech Company

Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective.

Matt Dodgson

Co-Founder - Recruiter & Marketer

demand generation - liam bartholomew discusses all on the market mentors podcast
Jun 21, 2022
How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation

Liam Bartholomew tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen.

Matt Dodgson

Co-Founder - Recruiter & Marketer

b2b events advice from marketers from jon kazarian
Jun 14, 2022
An Expert Guide to Event Attribution for B2B Marketers

Jon Kazarian, CEO of Accelevents, gives an expert guide to event attribution for B2B marketers.

Matt Dodgson

Co-Founder - Recruiter & Marketer

attribution with steffen hedebrandt
Jun 7, 2022
How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector

Steffen Hedebrandt, Co-Founder and CMO of Dreamdata discusses how to use attribution to improve your marketing performance. 

Matt Dodgson

Co-Founder - Recruiter & Marketer

ashruti singh discussing product marketing on the market mentors podcast
May 31, 2022
SAP’s Global Director of Product Marketing Discusses What it Takes to Succeed with Product Marketing Today

Ashruti Singh, Director of Product Marketing at SAP, shares valuable advice and guidance to help you succeed with product marketing today.

Matt Dodgson

Co-Founder - Recruiter & Marketer