Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up.
Product marketing metrics, how do you measure and communicate success? Kirsten Jepson discusses shares what works for her.
Ashruti Singh, Director of Product Marketing at SAP, shares valuable advice and guidance to help you succeed with product marketing today.
Liza Collin, Strategy & Commercialization Director, Visma talks about how to win the case to start a product marketing function.
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Product Marketing’s importance is increasing in Tech companies today and we explore exactly why with Vakis Rigas, VP Marketing.
