Introduction Podcasts have been around for a long time now, and yet they’re still growing in popularity with each passing year. In fact, over the past three years, the number of podcast listeners in the UK has reportedly increased from…
Introduction Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer. In…
Introduction Codeless is a content production company that supports fast-growing B2B tech businesses. As VP of Growth at Codeless, one of James Scherer’s most notable recent projects has been delivering a large-scale content marketing strategy for tech giant Monday.com. In…
Learn about the tactics and techniques Mark uses to create content that his buyers actually care about.
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The bar for quality B2B content is getting higher and higher. So, it’s imperative for B2B Tech firms focussed on SEO, to hire and work with the best copywriters. And David explains how to do exactly that…
Introduction Content marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back. This week, Rand Fishkin gives a content marketing masterclass, and…
Introduction Good storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action. In this episode, Leslie Talbot talks to Matt Dodgson about the fascinating science behind storytelling and how it…
