An Expert Guide to Event Attribution for B2B Marketers Jun 14, 2022

Introduction Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space.  But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over…

Matt Dodgson

Co-Founder - Recruiter & Marketer

event marketing strategy podcast with julius scolaris
Apr 19, 2022
Why Event Marketing Should be a Key Component of Your B2B Marketing Strategy in a Post-Pandemic World

Introduction After a year or so of uncertainty during the pandemic, event marketing has begun to re-establish itself as a key component of a modern B2B marketing strategy.  However, the B2B events industry has obviously changed a lot since the…

Matt Dodgson

Co-Founder - Recruiter & Marketer