How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth Apr 12, 2022

Introduction Account-based marketing (ABM) is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them.  This is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under…

Matt Dodgson

Co-Founder - Recruiter & Marketer

amit bivas on market mentors podcast
Nov 9, 2021
Shifting an entire marketing approach to ABM – the why, the how, and the now with Amit Bivas

Introduction Account-based marketing (ABM) continues to be a strategy many marketers are utilising with incredible results. In fact, Terminus’ 2020 State of ABM Report shows that 94.2% of respondents have an ABM programme running. A jump of more than 30%…

Matt Dodgson

Co-Founder - Recruiter & Marketer