What Is Revenue Operations? Mar 8, 2022

What is revenue operations? Queen of RevOps, Lorena Morales, gives us her definition.

Matt Dodgson

Co-Founder - Recruiter & Marketer

edward ford discussing supermetrics growth strategy
Mar 3, 2022
How Content Has Been Pivotal to Supermetrics Growth From $10m to $50m ARR

Looking to drive growth of your B2B tech business? Learn how Supermetrics leveraged content to help them scale…

Matt Dodgson

Co-Founder - Recruiter & Marketer

creating a b2b marketing playbook with nick roberts
Mar 3, 2022
Before Creating Your Own B2B Marketing Playbook, What Metrics Should You Know?

Thinking of creating your own B2B marketing playbook? Nick Roberts, Marketing Director of Ve, discusses what metrics you need to know first.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 4, 2022
Hiring a Marketing Operations Person? Find Out What Profile and Traits You Should Look For.

Marketing Operations is one of the hardest areas to hire into right now, so what profile should you look for? MOps expert Karla Wentworth gives her views.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 4, 2022
Is Using Tiktok in B2B Marketing a Waste of Time?

TikTok in B2B marketing? It’s a question a lot of marketers are asking themselves. And having tried it, listen to Rand’s perspective on this.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 4, 2022
What Should You Do First as a Newly Appointed Stand Alone B2B Marketer?

Being a stand-alone B2B marketer is one of the toughest gigs out there. But where should you start first? Jason gives his advice.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 4, 2022
How Do You Know When Your SaaS Startup Has Product-Market Fit?

How do you know when your SaaS Startup has product-market fit? Having been there, experienced SaaS marketing leader Scott Vaughan tells all.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 3, 2022
What Metrics Should You Measure in Your Cold Outreach Campaign? [Including Industry Benchmarks]

We all know that metrics are important, but what ones should you track when you’re doing cold outreach? Kristina gives us her top ones.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 3, 2022
How Can You Use Storytelling to Influence B2B Buyers?

Show me a marketer who doesn’t want to improve the results they get. And storytelling is a powerful tactic to do just that. Leslie talks us through how to get started.

Matt Dodgson

Co-Founder - Recruiter & Marketer

Feb 3, 2022
Why Is Marketing for a SaaS Business Different?

SaaS marketing is a tough gig, but why is that? Experienced SaaS marketing leader Scott Vaughan talks about why he thinks that’s the case.

Matt Dodgson

Co-Founder - Recruiter & Marketer