15 Best Content Marketing Tools – Expert Recommendations Apr 13, 2022

How can you decide on the best content marketing tools to use? With the majority of our work now taking place in a digital context, there’s a vast landscape of helpful content marketing tools and technologies available to choose from….

Matt Dodgson

Co-Founder - Recruiter & Marketer

demand generation metrics
Jan 27, 2022
The 7 Demand Generation Metrics You Should Be Tracking

Out of all the demand generation metrics you can use, here are the most useful ones to track to help improve your demand generation strategy.

Matt Dodgson

Co-Founder - Recruiter & Marketer

demand generation strategy
Jan 25, 2022
Demand Generation Strategy – 6 Marketing Ideas for Your SaaS Business

For SaaS businesses looking to drive awareness, revenue and accelerate their pipeline, there is only one way to do it right. And that’s demand generation. So check out our 6 ideas and get started today…

Matt Dodgson

Co-Founder - Recruiter & Marketer

demand generation strategy
Jan 24, 2022
Demand Generation – How to Use LinkedIn Ads to Drive More Leads

While you can grow your organic reach on LinkedIn, integrating paid ads into your demand generation strategy is a far more effective way to reach a wider audience. And we’ll show you how…

Matt Dodgson

Co-Founder - Recruiter & Marketer

Mar 5, 2020
Content Marketers give their #1 focus..

David Campbell, Marketing Strategist, Right Inbox 

Matt Dodgson

Co-Founder - Recruiter & Marketer

photos of the contributors to the blog post
Dec 17, 2019
25 B2B Marketing Leaders give us their #1 focus for 2020

The best B2B marketers have to be great at many things today, and one of those is being able to prioritise.

Matt Dodgson

Co-Founder - Recruiter & Marketer

person reading business documents
Nov 13, 2019
3 Account Based Marketing Examples to Take To Your MD

Account-based marketing is an incredibly personalised and targeted approach to your marketing. Every customer is different, so it makes sense that the approach taken to reach them needs to be tailored and specific.

Matt Dodgson

Co-Founder - Recruiter & Marketer

teamwork at a desk
Nov 5, 2019
What is Customer Relationship Marketing?

Relationship marketing is currently taking a lot of industries by storm. Customer buying habits are forever changing but one thing that remains the same is that people always go back to those businesses that they can trust. 

Matt Dodgson

Co-Founder - Recruiter & Marketer

team of business people
Oct 29, 2019
The Evolving Relationship Between Sales & Marketing

Sales and marketing are often thought about as two separate entities – but they don’t have to be. The two notoriously don’t have the strongest working relationships, both using each other as a scapegoat for missed targets and poor conversion….

Matt Dodgson

Co-Founder - Recruiter & Marketer

a team working at a desk
Oct 18, 2019
Shortening Your Sales Cycle with Marketing Techniques

B2B businesses are constantly aiming to nail down that perfect, predictable sales cycle. If only if it were that easy. Unfortunately for businesses, predicting sales can sometimes feel like taking a shot in the dark. Every customer is different and…

Matt Dodgson

Co-Founder - Recruiter & Marketer