Head of Demand Generation

Salary: £70,000 – £90,000

Location: Hybrid: 2 days from home, 2 days from Aldgate East, London 

Why this role?

4 day work week

4.5 on Glassdoor

$14m Series A in 2022

£7m ARR

A newly created role with a company in scaleup phase 

About the company 

Operating in the martech space, and selling primarily to mid-market and enterprise, our client is a Series A scaleup who is looking to bolster its marketing team with two new hires. 

This is a great opportunity to join a business with 50 employees and a growing marketing team of 3.  

The role

This is a newly created role where you will own, lead, and execute a demand generation strategy to help drive more revenue for the business, with a particular focus on mid-market and enterprise customers. 

Strategy: own and execute a demand generation strategy, including acquisition campaigns and customer marketing activities 

Management: manage, coach and develop a team of 2

Demand Generation / ABM: plan and run campaigns to create demand, taking ownership of full funnel metrics from MQL to retention 

Campaign Execution: manage and execute campaigns across email, web, paid, webinars, events, direct mail, etc. 

Creativity: come up with creative ways to engage prospects and expand on existing customers 

Customer Marketing: plan and execute customer marketing campaigns designed to retain and upsell

Team Collaboration: work with sales on account selection, lead management and sales enablement, as well as the wider GTM team, to ensure the customer experience is class leading

Budget Management: you’ll own a significant budget and analyse the effectiveness of your campaigns, always looking for ways to improve and optimise activities 

What you will need to succeed in this role

B2B marketing experience in the tech sector

Focus on demand generation, with experience of running ABM campaigns beneficial 

Prior experience using Hubspot

Good balance between data and creativity, and planning and doing

You’ll have a positive, can-do attitude with excellent project management skill

Benefits

Pension 

Enhanced parental leave

22 days holiday

The application process

The four steps to the application process are:

1. Call with Market Recruitment to discuss suitability, talk through the role and answer any questions you have
2. Interview with the VP Marketing 
3. Presentation / task
4. CEO interview 

We look forward to hearing from you, and if you have any questions, please feel free to contact us or reach out.