Aug 18, 2023

What does a Marketing Executive do?

By Matt Dodgson

Co-Founder - Recruiter & Marketer

In today’s fast-paced tech world, the role of a Marketing Executive is crucial to helping B2B tech companies achieve their goals and reach their target audience. If you have ever wondered what a Marketing Executive really does, this article will provide you with an insightful glimpse into their daily tasks, skills required, salary expectations, and future prospects.

Reasons for becoming a Marketing Executive

Before diving into the day-to-day responsibilities, it’s important to understand what motivates individuals to pursue a career as a Marketing Executive. There are several compelling reasons why many choose this path. First and foremost, B2B marketing is a constantly evolving field that offers endless opportunities for growth and creativity. As a Marketing Executive, you will have the chance to work on a variety of marketing campaigns. These campaigns not only help technology businesses thrive but also allow you to learn a variety of skills and contribute to their success.

Moreover, Marketing Executives have the unique opportunity to collaborate with various teams within a B2B technology organisation. Whether it’s working closely with the sales team to generate leads or partnering with a paid advertising agency, this role opens doors to cross-functional collaboration and skill development.

Lastly, being a Marketing Executive allows you to make a lasting impact on a company’s brand image and reputation. By effectively communicating a brand’s message to the target audience, you become an integral part of shaping how a technology company is perceived in the market.

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Marketing Executive duties and responsibilities

As a Marketing Executive, your role involves a wide range of duties and responsibilities. From market research to brand management, your day-to-day tasks can vary significantly. Understanding these core responsibilities will give you a better grasp of what it takes to excel in this role.

Market research

One of the primary responsibilities of a Marketing Executive is conducting market research. This involves gathering and analysing data to identify persona’s, market trends, buying behaviour, and competitor strategies. The insights gained from market research form the foundation for helping Marketing managers develop effective marketing strategies and campaigns.

Campaign execution

Once the market research is completed, Marketing Executives are involved in the execution of marketing campaigns. This includes defining target audiences, creating persuasive messaging, selecting appropriate channels, and monitoring campaign performance. A successful Marketing Executive knows how to blend creativity and data-driven decision-making to deliver impactful campaigns.

Digital marketing

With the focus of many B2B technology companies being digital, a solid understanding of digital marketing is essential for Marketing Executives. From social media management and paid ads to search engine optimisation (SEO), digital marketing skills enable them to effectively reach and engage their target audience through various online platforms.


Being in B2B marketing invariably means working closely with sales teams, so another key component of a marketing executive role is to ensure the CRM is being used properly, data is accurate, and sales pipelines are kept up-to-date. This will also extend into marketing operations by using marketing automation platforms.


Marketing executives will also support marketing leaders by collecting data and information on marketing campaigns. This data is then used to inform strategy and update leadership teams on campaign performance.

Marketing Executive skills and qualifications

Successful Marketing Executives possess a unique blend of skills and qualifications that set them apart from the competition. To excel in this role, it is important to continuously develop these key attributes:


As mentioned earlier, the marketing field is all about being creative. Marketing Executives need to contribute ideas to help develop innovative campaigns and captivating content that resonates with their target audience.

Communication skills

Strong communication skills are essential for Marketing Executives. Whether it’s crafting persuasive messaging, presenting campaign ideas to stakeholders, or collaborating with cross-functional teams, effective communication ensures that marketing efforts are aligned and executed seamlessly.

Analytical mindset

Marketing Executives must possess sharp analytical skills to interpret data, measure campaign performance, and optimise marketing efforts. A data-driven mindset enables them to make informed decisions and continuously improve marketing strategies.

Marketing Executive salary expectations

One aspect that often piques the interest of aspiring Marketing Executives is the salary expectations for this role. While salaries can vary based on factors such as industry, location, and level of experience, a Marketing Executive can expect a competitive remuneration package.

According to our latest salary survey, salaries for Marketing Executive roles fall between £30,000 and £35,000. However, it’s crucial to keep in mind that factors like company size, industry, and employee performance can affect salaries.

How To Find Marketing Executive Jobs: Next Steps

If you’re considering a career as a Marketing Executive and are wondering how to land your dream job, here are some key steps to follow:

  1. Build a strong foundation: Start by acquiring a solid education in marketing or a related field. An undergraduate degree in marketing, communications, or business administration can provide a strong foundation for your career.
  2. Gain practical experience: Internships and entry-level marketing roles can provide you with invaluable hands-on experience. Look for opportunities to learn and grow while working with marketing professionals.
  3. Develop your skills: Continuously enhance your marketing skills by keeping up with industry trends, attending workshops or webinars, and obtaining relevant certifications.
  4. Network: Connect with professionals in the marketing industry through networking events, LinkedIn, and industry conferences. Building a strong network can open doors to potential job opportunities.
  5. Prepare for interviews: Brush up on your marketing knowledge, research the company you’re interviewing with, and be ready to showcase your skills and passion for marketing.

▶︎ Best UK universities for marketing and public relations

A Day in the Life of a Marketing Executive

Now that you have a good understanding of what it takes to become a Marketing Executive, let’s take a sneak peek into a typical day in the life of a Marketing Executive:

Morning: The day starts with checking emails and responding to urgent messages. The Marketing Executive then reviews campaign performance metrics from the previous day to identify areas that require attention or optimisation. They collaborate with the sales team to develop new assets for an upcoming account-based marketing campaign.

Early Afternoon: The Marketing Executive attends a cross-functional meeting with the sales and product teams to discuss upcoming product launches and align marketing strategies. They analyse market trends and the company’s CRM to identify new target audience segments for future campaigns.

Late Afternoon: The Marketing Executive wraps up the day by reviewing the social media engagement metrics and responding to customer inquiries and feedback. They also spend time executing the company’s fortnightly email newsletter.

The Future of Marketing Executives

As technology continues to advance and B2B buyer behaviour evolves, the role of Marketing Executives will undoubtedly evolve as well. In the future, Marketing Executives will need to adapt to emerging technologies, such as artificial intelligence and data analytics, to gain deeper insights into buyer preferences and enhance personalised marketing experiences. Additionally, an increasing focus on sustainability and social responsibility will require Marketing Executives to incorporate these values into their campaigns and strategies.

Ultimately, the future of Marketing Executives holds exciting possibilities. By staying agile, continuously learning, and embracing innovation, Marketing Executives will continue to play a pivotal role in shaping the success of B2B technology businesses worldwide.

In conclusion, being a Marketing Executive is a dynamic and rewarding career choice. From planning and executing marketing campaigns to managing brand image, Marketing Executives are the engine driving business growth. So, if you are passionate about marketing, have a creative mindset, and enjoy collaborating with diverse teams, a career as a Marketing Executive may be the perfect fit for you.

How can we help?

Job hunting: If you’re a marketer in the B2B tech sector and are looking for a new challenge, book a call with us here to discuss your career options.

Hiring: If you’re looking to hire a marketing manager with experience in the B2B tech sector, then book a call with us here.