A Head of Growth is responsible for the entire customer lifecycle. Typically a data driven role, a growth marketer will create tests and experiments to positively influence customer acquisition, customer conversion, customer retention and customer lifetime value.

Head of Growth Job Description

We are looking for a Head of Growth to help support our ambitious revenue plans.

Leading a team of 3 growth marketers and reporting to the CRO, you’ll take ownership of improving the entire customer lifecycle.

Responsibilities of the Head of Growth

  • Strategy: build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
  • Management: lead, develop, and inspire a team of growth marketers.
  • Research; analyse our current acquisition and retention strategies; research competitors; and talk to our customers to help inform your strategy.
  • Customer Acquisition: take ownership of our customer acquisition channels: paid ads, display ads, SEO, affiliate marketing, and influencer marketing.
  • Customer Conversion: Own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you’ll identify, test, and roll out improvements with a focus on messaging, pricing, and UX.
  • Customer Retention: ensure our customers get to their ‘AHA’ moment quicker, churn is kept low, and LTV is increased.
  • Stakeholder Management: work with a variety of stakeholders across sales, finance, marketing, development, operations, and customer success to make sure plans and projects are communicated accordingly.
  • Analysis: use GA, Google Tag Manager, and Mixpanel to measure and improve CAC, MRR, and LTV.

Head of Growth Requirements

  • Leadership experience in a growth marketing role, or someone who’s been solely responsible for growth at their company and is now looking for their first managerial role.
  • Experience working for a cloud or SaaS business.
  • Demonstrated experience of influencing growth.
  • A data-first approach.
  • Advanced users of analytics tools: Google Analytics, Google Tag Manager, and Mixpanel.
  • Excellent communication skills and the ability to work with diverse teams.
  • Degree educated.