Job ID: 1278 Location: London, Northampton or Coventry

Looking for the next step in your career with a global leader? A multi-award winner, our client has now been operating in the UK for over 30 years. As a global business they have a strong UK brand and a culture of innovation, which has led them to be at the forefront of the market they operate in. Sales are now in the £billions which puts them in a robust position for future growth & investment.

 

Key responsibilities of the Marketing Manager; 

 

  • Strategic; take ownership for the plan & manage budgets on a project by project basis
  • Stakeholder Management; work with a variety of stakeholders, at all levels, and ensure you communicate the strategy, ensure buy in and demonstrate success as it happens 
  • Propositions; help shape the value propositions for their IT services solutions
  • GTM; plan and take to market propositions, working closely with sales to communicate the strategy
  • Sales Enablement; create tool kits for sales teams
  • Lead Generation; use the CRM and Eloqua, execute programs to create leads for the sales teams including email, PR, content, events, social, nurturing them from MQL’s to SQL’s
  • Content; work with the content marketing team to direct what should be produced 
  • ABM; take responsibility for the account based marketing activities 
  • Agency Management; manage the retained agency

 

Skills and experience the Marketing Manager must bring; strategically strong but happy rolling up your sleeves, you’ll have B2B marketing experience with experience across the mix.

 

  • B2B marketing experience - this would suit someone who’s worked for a larger company
  • Strategic and happy to execute campaigns
  • Experience across propositions, sales enablement and lead generation
  • Understanding of how to use marketing to convert MQL’s into SQL’s
  • You must have used a marketing automation platform 
  • Comfortable interfacing with sales regularly and getting buy in from a variety of stakeholders 
  • Professional, dynamic, good communications skills and commercially astute

 

Salary and benefits for the Marketing Manager role;

 

£45 - 50,000 basic + £5,000 car allowance, bonus and benefits

 

If this vacancy interests you we’d be delighted to hear from you.

 

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