In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today’s workforce and is helping brands change hearts and minds.
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”