Location: City of London (4 days in office, 1 from home)
Salary: £60,000 – £65,000 + discretionary bonus

Why this role?

• Play a pivotal role in transforming a growing financial services business into a modern, commercially driven brand.
• Own demand generation campaigns from strategy to execution with clear revenue impact.
• Join a newly formed, ambitious marketing team building the foundation for scalable growth.

About the Company

A fast-scaling financial services business is reshaping how SMEs access tailored insurance and related services. The company has grown rapidly through acquisition and innovation, now operating from over a dozen offices across the UK with a team of 800+. Backed by significant global investment, this is a business in transformation – combining the pace of a scale-up with the backing of a major international group.

The Role

This is a hands-on role for a commercially minded marketer who thrives on creating campaigns that generate tangible business outcomes. Working closely with the Head of Marketing and senior leadership, you’ll plan, execute and optimise multi-channel demand generation programmes designed to drive leads, pipeline and revenue growth.

What you’ll be doing:

• Develop and execute integrated campaigns across digital and offline channels targeting UK SMEs.
• Define campaign objectives, KPIs and reporting frameworks to track ROI.
• Collaborate with content and design teams to create messaging that converts.
• Partner with agencies across SEO, PPC, PR, and creative to deliver best-in-class marketing activity.
• Manage and optimise campaigns through platforms such as HubSpot, Google Ads, and LinkedIn.
• Analyse campaign data to identify performance insights and continuously improve outcomes.
• Support the wider marketing transformation by helping to embed demand generation as a core business function.

About you:

• Experience in B2B marketing (financial services, fintech, SaaS)
• Proven experience planning and executing campaigns that deliver measurable commercial results.
• Strong analytical mindset – confident using data to influence decisions.
• Excellent communicator, able to work cross-functionally and manage multiple stakeholders.
• Hands-on experience with HubSpot or similar marketing automation platforms.
• Energetic, resourceful, and excited to build something new within a fast-paced, evolving business.

Interview Process

1. Initial video interview with the Head of Marketing.
2. Second stage with a short practical task.
3. Final discussion with senior leadership.