Are you looking for a C-level marketer to help you on your journey to world domination? Maybe your B2B technology company’s growth has stalled, you’ve had a fresh round of investment and need to scale quickly, or your success now requires a marketer who can bring experience of your industry to fuel further growth?

The role of a C-level marketer in the B2B technology industry has been evolving as fast as the industry itself. Which makes it even harder for CEO’s to find and secure the marketers that can tangibly add value in the short and long term.

Frighteningly, according to Proof Analytics’ research, the average tenure of a CMO today in B2B marketing is between 18 - 22 months. Surprising? And this can lead to wasted marketing budgets, constant pivoting and a general lack of traction.

If hiring the right C-level marker is something that’s crucial to your success and your businesses success, then you need an Executive Search or Retained Search business like Market Recruitment to help you. But of course you’d say that, right?

Of course.

[Brutal honesty alert] - we’re not saying we’re the biggest executive search business out there. Because there are much bigger firms than us. And we’re also not saying we’re the most successful either. Again, other global firms would dwarf us.

And you’ll have to excuse me, but I need to do a bit of selling now. (we’re a humble bunch so it doesn’t come easily, despite our passion and belief in what we do).

But if you’re looking for a more connected executive search business in the B2B marketing space to help your technology business than us, then we’d love to say hello to them….yes, there are generalist firms, but no-one with our network.

Sceptical? Check out our podcast for a glimpse into our network.

Convinced? Ok, semi-convinced?? Then let’s chat about how we can help you...

Finding The Needle In A Haystack

The Project

Powered by a global online market research panel of 12 million survey respondents. uSamp offers organisations a SaaS platform to develop better products and services by turning online data and mobile feedback into actionable insights.

After great success in the US, they were looking for a Marketing Director to take ownership for the new EMEA plan and work closely with the UK Managing Director and Sales Director to help generate sales opportunities on a limited budget.

Our Process

uSamp were looking for quite a unique person – senior enough to own the strategic marketing plan and get buy in from key sales and marketing stakeholders in the US and in the UK, but hands-on enough to create, localise and execute marketing programs, in what was essentially a standalone role.

To maximise the right volume and quality of candidates we combined a retained search approach, including advertising, market mapping, headhunting, and competency assessments.


Our pipeline was drilled down during the exploration process – people either didn’t have the relevant experience, wouldn’t have suited the culture or weren’t excited by the nature of the role. As a result we provided a strong but select shortlist to the client.

Typical roles we fill

  • CMO
  • VP Marketing
  • VP of Product Management
  • Global Field Marketing Director
  • Marketing Operations Director
  • Demand Generation Director
  • Digital Marketing Director
  • EMEA Marketing Director
  • Head of Marketing
  • Head of Channel Marketing
  • Head of Product Marketing
  • Content Marketing Director

Matt was beyond diligent in his search and presented us with the exact talent and candidate profiles we needed. He was able to quickly leverage his resources which meant we were able to begin the interviewing process almost immediately. We were very impressed with the quality of candidate Matt presented and could have ultimately gone with more than one candidate - a great problem to have! Matt's calm, clear, and open communication approach is a breath of fresh air and we look forward to working with him again for all future European marketing searches.

-Melissa Valuenzala, Global HR Director, uSamp