Full Time
London
Posted 4 weeks ago

[EXCLUSIVE ROLE] Are you a marketing manager with a focus on inbound marketing? 

Having recently raised their Series A, our client is on an exciting journey towards it’s Series B. At 50 employees, there’s now rapid expansion as they create their own category.

 

Selling Points;

 

Successful Series A

Work from home 2 or 3 days per week

A ‘hands on’ role

Equity

 

Key responsibilities of the Inbound Marketing Manager ; 

You’ll manage and implement the inbound marketing campaigns, focused on driving leads. You will have ownership of the marketing automation platform, Hubspot, including the crafting of workflows and campaign analytics. 

 

Inbound Marketing; create, manage and optimise content led campaigns to drive leads

Marketing Automation; manage and make the best of Hubspot 

Sales enablement; work with the sales team and support from a marketing perspective

Optimise; conduct A/B testing of campaigns and ensure optimisation opportunities are quickly identified

Campaign Execution; work with the content marketer and product marketer to create assets to use in campaigns

Metrics; track and report on your retention and ABM metrics

 

Skills & experience the Inbound Marketing Manager must have;

 

B2B marketing experience in the Tech space beneficial, ideally with knowledge of larger customers. 

You can be a senior marketing executive, or marketing manager, the  key is your ability build inbound lead generation marketing campaigns within a marketing automation tool

Experience using a Marketing Automation Platform – Hubspot, Marketo etc. 

Some experience of working for a fast growing VC backed business

Data driven with strong understanding of analytics

Excellent written and verbal communication skills – English

Excellent project management skills

The personality to engage and work well with sales

 

Salary & benefits for the Inbound Marketing Manager;

 

£45,000 – £55,000 basic + 10% bonus, healthcare, pension, equity

 

If this vacancy interests you we’d be delighted to hear from you.

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