Full Time
London
Posted 2 weeks ago

[EXCLUSIVE ROLE] Are you a demand generation specialist with a focus on account based marketing?

 

Having recently raised their Series A, our client is on an exciting journey towards it’s Series B. At 50 employees, there’s now rapid expansion as they create their own category. 

 

Selling Points;

 

Successful Series A

Work from home 2 or 3 days per week

Hire a team in your first year 

A ‘hands on’ role

Equity 

 

Key responsibilities of the Director of Demand Generation;

 

You’ll build the demand generation strategy and own the budget and execution, with the focus on pipeline growth for the sales team with enterprise customers. Initially targeting 80 accounts in the FS vertical, you’ll then broaden out into other verticals. 

 

Strategy; create a demand generation plan to drive sales with enterprise customers – deal size £100k+, longer sales cycles 

Account Based Marketing; create an effective account based marketing program 

Demand Generation; plan and execute a variety of activities to target prospects at every stage of the funnel

Campaign Execution; work with the content marketer and product marketer to create assets to use in outbound campaigns

Management; hire 2 people in your first year

Metrics; track and report on your demand generation metrics 

 

Skills & experience the Director of Demand Generation must have; 

 

B2B marketing experience in the Tech space (not hardware or Telco)

You can be a manager, head of, or at director level – key is the intelligence / knowledge to build the strategy and team, while being hands on

Focus on demand generation – especially from within large customers / prospects – with a focus on account based marketing

Some experience of working for a fast growing VC backed business 

Experience of using marketing automation tools

Excellent written and verbal communication skills – English 

Excellent project management skills 

The personality to engage and work well with sales

 

Salary & benefits for the Director of Demand Generation; 

 

£80,000 – £100,000 basic + 10% bonus, healthcare, pension, equity  

 

If this vacancy interests you we’d be delighted to hear from you. 

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