May 7, 2024

Demand Generation Marketing Manager

By Matt Dodgson

Co-Founder - Recruiter & Marketer

Full Time
London
Posted 2 weeks ago


Salary: £60,000 – £65,000
Location: Hybrid: 4 days from home, 1 day from Central London 

Why this role?

$50 million Series B

Own the demand generation strategy 

Excellent opportunity to carry out the demand creation strategies promoted by people like Chris Walker, Cognism, etc. 

About the company 

Helping bring banking services and financial products to underrepresented groups is a core use case of what our clients solution does. If driving equality and inclusion globally is something that interests you, read on.

Having raised a $50 million Series B in 2021, our client is a global leader in the B2B fintech sector in London. Currently employing over 100 people, this is an excellent opportunity to join a Head of Marketing and a team of three marketers, to help transform how they create demand. 

The role

This is a newly created role where you will own and execute a demand generation strategy to help drive more revenue for the business, with a particular focus on demand creation. 

Strategy: with support from your Head of Marketing, own and execute a demand generation strategy

Product Marketing: understand the ICP and personas by utilising internal subject matter experts to help formulate the messaging, GTM and content production 

LinkedIn Ads: create and execute a playbook to create demand using LinkedIn ads, testing and learning as you go along (£5–10k monthly budget) 

Campaign Execution: manage and execute campaigns across email, webinars, social media, etc. 

Creativity: come up with creative ways to engage prospects and expand on existing customers 

Content: work with the content marketing manager to input into the content calendar and then repurpose content to use in your campaigns (podcast video snippets, canva social graphics)

Team Collaboration: align with sales and work with them closely 

Budget Management: manage and report on the budget  

What you will need to succeed in this role

B2B marketing experience in the tech sector

Focus on demand generation with experience of demand creation 

Hands-on LinkedIn ads experience 

Prior experience using Pardot or a similar tool

Benefits

Pension , enhanced parental leave, private healthcare, work from anywhere for 30 days per year , 25 days holiday

The application process

The four steps to the application process are:

  1. Call with Market Recruitment to discuss suitability, talk through the role and answer any questions you have
  2. Interview with the Head of Marketing 
  3. Presentation / task
  4. CEO interview 

We look forward to hearing from you, and if you have any questions, please feel free to contact us or reach out.

Job Features

Job Category

B2B Marketing

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