Hiring for a sales development role? Sales Development Representative’s will be your future sales leaders and this role is the first step on their illustrious sales career. Use this job description template to get started today.

Sales Development Representative Job Description

As a Sales Development Representative (SDR), you will work in a team that’s responsible for the growth of our business by generating and qualifying leads. Your primary responsibility will be to reach out to potential clients, establish initial contact, and create opportunities for our sales team. This role serves as the foundation of our sales pipeline, and your efforts will contribute directly to the company’s success.

Responsibilities of the Sales Development Representative

  • Lead Generation: Identify and research potential customers through various channels, including cold calls, emails, social media, and web research.
  • Prospecting: Conduct outbound prospecting to initiate conversations with decision-makers and influencers, introducing them to our products or services.
  • Qualification: Assess the suitability and interest of leads, determining whether they meet our ideal customer profile and qualify as potential sales opportunities.
  • Appointment Setting: Schedule meetings and appointments for the sales team with qualified leads to further explore their needs and our solutions.
  • Communication: Engage in effective and professional communication with leads to build rapport, understand their pain points, and clearly articulate the value of our offerings.
  • Data Management: Maintain accurate and up-to-date records of lead interactions, notes, and contact information in our CRM system.
  • Market Insights: Stay informed about industry trends, market developments, and competitor offerings to effectively position our products or services.
  • Collaboration: Collaborate closely with the sales team to ensure a seamless transition of qualified leads for further sales discussions.

Sales Development Representative Requirements

  • Recent Graduate with a 2:1 minimum.
  • Strong communication and interpersonal skills.
  • Motivated and results-driven with a passion for sales and lead generation.
  • Excellent problem-solving and objection-handling abilities.
  • Ability to work effectively in a fast-paced, target-driven environment.