If you’re interested in hiring a Director of Performance Marketing then we’re going to take a closer look at the responsibilities they have and what qualifications and skills are required. You can then use this job description template to help you hire your next performance marketer leader.
As a Director of Performance Marketing, your main responsibility is to oversee all aspects of a company’s marketing campaigns, from strategy to execution. You’ll be responsible for developing and implementing marketing strategies that drive sales, maximise conversions and revenue, and ultimately increase a company’s bottom line.
At a high level, the main responsibilities and duties of a Director of Performance Marketing are:
In more detail:
One of the key responsibilities of a Director of Performance Marketing is to develop and oversee marketing campaigns that align with the company’s goals and objectives. This involves working closely with other departments within the organisation, such as the product team, sales team, and data analytics team to ensure that the marketing strategies are aligned with business goals. By collaborating with these teams, the Director of Performance Marketing can ensure that the company’s products and services are meeting customer needs, promotions are aligned with sales goals, and new opportunities are identified and optimised.
Another important responsibility of a Director of Performance Marketing is to analyse key metrics to understand the effectiveness of marketing campaigns. By making data-driven decisions to optimise performance and budget allocation, the Director of Performance Marketing can drive growth and increase the company’s bottom line. Reporting on performance to stakeholders is also an important part of this role, as it helps to ensure that everyone is on the same page and working towards the same goals.
Staying up-to-date with the latest trends and best practices in digital marketing is also crucial for a Director of Performance Marketing. With the digital landscape constantly evolving, it’s important to be aware of new technologies and strategies that can help to improve marketing performance. By applying these best practices to the company’s marketing initiatives, the Director of Performance Marketing can help to drive growth and stay ahead of the competition.
Typically, a Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field is required. However, having a degree alone is not enough. You need to have a minimum of 7-10 years of progressive experience in digital marketing, with experience in a leadership role, to be considered for this position.
Having experience in a similar industry or with a similar target audience can also be a plus. For example, if you’re applying for a Director of Performance Marketing role in the e-commerce industry, having experience in a similar industry or with a similar target audience can be an advantage.
Strong technical skills are also essential for performing well in this position. You’ll need to have a solid understanding of online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, as well as other marketing automation tools like Hubspot, Marketo, or Pardot.
Additionally, you should be proficient in data analysis and be able to use tools such as Google Analytics, Tableau, or Excel to extract insights and make data-driven decisions. This requires a strong understanding of statistics and the ability to interpret data accurately.
Staying up-to-date with the latest marketing technologies and trends is also crucial. You should be able to identify emerging trends and technologies and determine how they can be leveraged to drive growth and revenue for the company.
In addition to technical skills and experience, you’ll need to have strong soft skills and personal attributes to excel as a Director of Performance Marketing. The qualities that are often sought after include: