Head of Marketing Job Description
We are looking for a Head of Marketing who can take ownership for creating our marketing strategy and leading our marketing team.
You and your team will plan and execute a wide variety of online and offline marketing campaigns to build awareness of our business within our target audience, help position us as a thought leader and further grow our sales pipeline.
Responsibilities of the Head of Marketing
- Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
- Budget; manage and report on the marketing budget.
- Team Management; lead and motivate a full time marketing team of six and wider freelancers.
- Agency Management; be responsible for the output and performance of our content and digital marketing agency.
- Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
- Sales Support; support the sales team with collateral and content to help them convert more prospects.
- Demand Generation; utilise a variety of tactics - ABM, paid social, webinars and email marketing - to generate MQLs and drive pipeline growth.
- Content Marketing; oversee through our agency, the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.
- Digital; be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
- Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona's.
- Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.
Head of Marketing Requirements
- Senior Marketing Manager or Head of Marketing from a B2B Tech business.
- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
- Excellent written skills with the ability to present at board level and inspire a team.
- Broad experience across online and offline marketing channels.
- Excellent relationship building skills.
- Track record of managing external marketing agencies.
- Budget management experience.