The Head of Marketing will take overall responsibility for developing the marketing strategy and rolling that out either through the marketing team or through external marketing agencies. A Head of Marketing will be involved in driving forward marketing campaigns to build brand awareness, drive leads (MQLs) and support the sales team. Use this template to help you hire someone to lead your marketing team. You can also refer to our marketing job description template to outline the responsibilities and requirements for the role.

Head of Marketing Job Description

We are looking for a Head of Marketing who can take ownership of creating our marketing strategy and leading our marketing team. The potential career progression from Head of Marketing to Chief Marketing Officer (CMO) emphasizes the importance of leadership, strategic thinking, and translating business strategy into achievable marketing goals.

You and your team will plan and execute a wide variety of online and offline marketing campaigns to build awareness of our business among our target audience, help position us as a thought leader, and further grow our sales pipeline. The role and responsibilities of a Marketing Director include overseeing daily marketing activities, developing communication strategies, and possessing the necessary skills to drive marketing initiatives.

Responsibilities of the Head of Marketing

  • Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
  • Budget; manage and report on the monthly marketing budget.
  • Team Management; lead and motivate a full time marketing team of six and wider freelancers.
  • Agency Management; be responsible for the output and performance of our content and digital marketing agency.
  • Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
  • Sales Support; support the sales team with collateral and content to help them convert more prospects.
  • Demand Generation; utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
  • Content Marketing; oversee through our agency, the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
  • Digital; be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels – LinkedIn, Twitter and Facebook.
  • Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona’s.
  • Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth.
  • Marketing Department; lead and direct the marketing department, ensuring alignment with business goals and effective resource allocation.
  • Marketing Plans; develop and execute comprehensive marketing plans to drive brand awareness and profitability.

Head of Marketing Requirements

  • Senior Marketing Manager or Head of Marketing from a B2B Tech business with experience in leading and directing a marketing department.
  • Demonstrable experience of building and executing marketing strategies that positively impact awareness and pipeline growth.
  • Excellent written skills with the ability to present at board level and inspire a team.
  • Broad experience across online and offline marketing channels.
  • Excellent relationship building skills.
  • Track record of managing external marketing agencies.
  • Budget management experience