Use this template to help you hire into your marketing team.  The role of a Senior PR Manager in any organisation can be both challenging and rewarding. This senior-level position requires a unique set of skills and qualifications to effectively manage a PR team and cultivate a positive image for the brand. In this comprehensive job description, we will discuss the key responsibilities and duties, skills and qualifications required.

Senior PR Manager Job Description

As a Senior PR Manager, you will play a vital role in shaping and promoting the brand’s image and reputation. Your responsibilities will include developing and implementing PR strategies, managing crisis communications, creating compelling content, planning events, and building relationships with media, influencers, and stakeholders.

Working closely with the executive leadership team and cross-functional departments, you will identify opportunities for media relations, content creation, event planning, and experiential marketing. Through regular stakeholder engagement and proactive media outreach, you will continually enhance the brand message and communications.

Responsibilities of the Senior PR Manager

As a Senior PR Manager, your key responsibilities and duties will include:

  • Developing and implementing PR strategies: You will be responsible for developing and implementing PR strategies that align with the business goals and objectives. This involves identifying target audiences, crafting key messages, and selecting the most effective communication channels.
  • Building and maintaining media relationships: You will be responsible for building and maintaining relationships with journalists, editors, influencers, and thought leaders. This involves identifying the right contacts, pitching stories, and securing media opportunities.
  • Managing crisis communications: You will be responsible for managing crisis communications and issues management. This involves developing crisis communication plans, monitoring and responding to issues, and providing guidance to the executive leadership team.
  • Creating compelling content: You will be responsible for creating compelling content and messaging for internal and external audiences. This involves writing press releases, talking points, speeches, pitches, and other communications materials.
  • Planning and executing events: You will be responsible for planning and executing events that support the brand’s initiatives and programs. This involves identifying event opportunities, developing event plans, and managing event logistics.

Senior PR Manager Requirements

The ideal candidate for this position will possess the following qualifications and skills:

Educational Background and Experience

A Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is required. A minimum of five to eight years of experience in public relations, corporate communications, or agency roles is preferred. Experience in crisis management, event planning, and media relations is a plus.

Strong Written and Verbal Communication Skills

Excellent communication skills, both written and verbal, are essential for this role. The Senior PR Manager must be able to communicate effectively and persuasively with internal and external audiences. You must be skilled in writing press releases, talking points, speeches, pitches, and other communications materials. You must also have strong presentation skills and the ability to represent the brand in public speaking engagements.

Media and Influencer Network Building

The Senior PR Manager must have a strong network of relationships with media, influencers, thought leaders, and stakeholders. You must have the ability to identify and engage with the right contacts to secure media opportunities and build a positive reputation for the brand. You must also have a deep understanding of social media platforms and their role in shaping public opinion.

Analytical and Problem-Solving Abilities

The Senior PR Manager must be able to analyse complex issues, identify key trends, and develop insights and strategies based on data and industry trends. You must also be a creative thinker and problem solver, with the ability to develop effective solutions to challenges. You must be able to think on your feet and make quick decisions in high-pressure situations.

Leadership and Team Management Skills

As a Senior PR Manager, you will be responsible for managing and leading a team of PR professionals. You must have the ability to motivate, inspire, and develop your team to reach their fullest potential. You must have strong leadership and team management skills, with the ability to set goals, delegate tasks, and provide feedback and recognition. You must also have a deep understanding of team dynamics and the ability to build a positive and collaborative team culture.