A senior marketing leadership role, the Global Marketing Director will be responsible for creating and implementing the company’s global marketing strategy.

Global Marketing Director Job Description

As Global Marketing Director, you’ll have the opportunity to build, shape, and lead the Global Marketing team to drive a variety of B2B marketing campaigns across the globe to build awareness and create highly effective sales lead generation.

Responsibilities of the Global Marketing Director

  • Strategy: develop and execute a global marketing strategic plan, partnering with product line management, corporate and regional marketing, IT/digital, and commercial teams in each region. This plan should align with and support the broader company’s strategic plan and growth initiatives.
  • Marketing: responsibility for the global marketing function, including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing, and sponsorships.
  • Team management: leverage leadership skills and experiences to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.
  • Goal Setting: define specific goals for the marketing organisation and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
  • GTM: understand the competitive landscape and define approaches to differentiate our value propositions in the marketplace.
  • Agency Management: manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.
  • Partner marketing: collaborate with channel partners to generate demand for our products with end-users in diverse markets.
  • Budget Management: manage the global marketing budget to plan, working closely with regional leaders to optimise marketing spend.

Global Marketing Director Requirements

  • Leadership experience in a B2B marketing role.
  • Excellent leadership skills and the ability to set direction and develop the team.
  • Strategic mindset and high business acumen.
  • High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
  • Ability to drive change and engagement.
  • Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
  • Excellent communication and interpersonal skills.
  • Ideally, experience in sales lead generation.
  • University degree in marketing or something similar.
  • Excellent English language skills.
  • Ability to travel as needed in order to be efficient in the role.