As the world becomes increasingly digital, businesses of all sizes are looking for ways to scale and grow their online presence. In recent years, the role of a Head of Growth Marketing has emerged as a key player in driving a B2B tech company’s growth and success.

Head of Growth Marketing Job Description

The Head of Growth Marketing plays a critical role within any organisation. They are responsible for developing and implementing strategies to drive business growth and revenue. This position requires a unique blend of creativity, leadership, and analytical skills. The Head of Growth Marketing must be able to think strategically while also being able to execute on tactical initiatives.

As the Head of Growth Marketing, you will be responsible for developing and executing marketing campaigns that attract, engage, and retain customers. Your role will involve leading a team of marketing professionals, driving innovation, and staying up-to-date with the latest trends in marketing and technology.

Responsibilities of the Head of Growth Marketing

The Head of Growth Marketing is responsible for driving growth and revenue for the business. To achieve this, you will develop and execute innovative marketing campaigns that align with the company’s goals and objectives. You will also be responsible for leading a team of marketing professionals and coordinating with other departments, such as sales and product development.

Your key duties will include:

  • Developing and executing marketing campaigns that align with business goals and objectives.
  • Leading and managing a team of marketing professionals effectively.
  • Coordinating with other departments, such as sales and product development, to ensure marketing efforts are aligned with business objectives.
  • Providing regular performance reports and adjusting strategies as needed.
  • Developing and maintaining a deep understanding of the company’s target market and industry trends.
  • Collaborating with other teams to develop and execute cross-functional initiatives.

Head of Growth Marketing Requirements

A head of growth marketing must bring a broad range of skills and qualities to the table. The ideal candidate should have:

  • Strong leadership skills to effectively manage a team of marketing professionals.
  • Demonstrated experience in developing and implementing marketing campaigns that drive growth and revenue.
  • An in-depth understanding of the latest marketing and technology trends and the ability to leverage them for business growth.
  • Excellent communication and collaboration skills to coordinate with other departments effectively.
  • Strong analytical skills to measure the effectiveness of marketing campaigns and make data-driven decisions.
  • A degree in marketing, business, or a related field.
  • Experience with marketing automation and CRM tools.