A Director of Field Marketing will work very closely with your sales org and be responsible for supporting the regional sales effort. Working further down the funnel, field marketers will support by executing marketing campaigns to drive pipeline growth and pipeline velocity. Typically found in sales-led or enterprise focussed companies, this level of person will have experience of working at C-level and managing and/or building field marketing teams.

Director of Field Marketing Job Description

We are seeking a charismatic and motivated Field Marketing leader. Reporting to the Marketing Director, EMEA, the right candidate will be a self-starter who thrives in a fast paced environment, who is willing to roll up their sleeves, and who looks for opportunities to work outside of their comfort zone.

Responsibilities of the Director of Field Marketing

  • Lead a team of regional and segment marketers, working alongside the Marketing Director, EMEA to set the strategy and priorities, whilst ensuring they deliver against the objectives of the company.
  • Establish and implement ways of working across the region to ensure efficiency of centralised functions.
  • Manage the field marketing budget and build out a field marketing team in line with company growth plans. 
  • Align with peers in Demand Gen, Communications, Product Marketing and Partner Marketing on a set of multi-channel go-to-market campaigns, enabling the regional team to create awareness and generate pipeline for their areas. 
  • Coordinate cross-functionally on key initiatives, including our flagship conference, as well as EMEA industry events including budget allocation
  • Work cross-functionally with a variety of teams across the organisation.

Director of Field Marketing Requirements

  • B2B marketing experience in leadership roles with a track record of working directly with a sales organisation, ideally in the software/SaaS space. 
  • Demonstrable track record driving business growth.
  • Track record of working in matrix and virtual team environments covering functions such as P, communications, events, customer, product marketing, etc.
  • A passion for pipeline and demand generation and a metrics driven approach, experience working with Salesforce and Microstrategy is beneficial.
  • Self-driven, positive with a collaborative approach.
  • Bachelor’s degree or equivalent.