The Website Manager will take overall responsibility for digital marketing activities to drive acquisition of new clients into a business. Sometimes, the role may include digital activities for all stages of the customer lifecycle – acquisition, conversion and retention.

Website Manager Job Description

Reporting to VP Digital Marketing, the Website Manager is responsible for the management of projects and activities that ensure delivery of a high-performing website to deliver compelling experiences for our prospects and customers. The role comprises multiple aspects from performing site updates and development of a change roadmap, to optimisation of customers’ journey.

Responsibilities of the Website Manager

  • Strategy; manage and own the strategy for the website.
  • Analytics; responsible for web analytics including Google Analytics, Google Tag Manager and Mixpanel.
  • Customer Journey; create and enhance journeys for our persona’s on the website that facilitate the achievement of Web KPIs using insights from quantitative and qualitative behavioral data.
  • Web Development; coordinate, manage and execute ongoing website development projects from a marketing perspective in partnership with internal resources and external agencies.
  • Stakeholder Management; serve as the primary liaison between IT and various marketing stakeholders.
  • Technical; develop and manage Website/CMS governance & processes for the business plus marketing automation tools (Hubspot).

Website Manager Requirements

  • Experience in managing a website for an international B2B company
  • Extensive web expertise including HTML, CSS and JavaScript
  • Experience in supporting tools such as Google Tag Manager, Google Analytics etc
  • Experience working on a global content or marketing platform that is used in multiple markets/languages
  • Prior experience working with external website development agencies
  • Project management experience with familiarity of relevant software (Asana / Basecamp)
  • Prior experience of working with a marketing automation platform, ideally HubSpot integration
  • Self-driven and highly motivated
  • Flexibility to take over new working topics
  • Excellent native English language skills (spoken and written), other languages a plus