In today’s competitive B2B tech landscape, companies are constantly looking for ways to attract and retain customers. Demand-generation marketing is one such way, and it’s becoming increasingly important in the digital age.

Senior Demand Generation Marketing Manager Job Description

Senior demand generation marketing managers are responsible for developing and executing strategies that create demand for a company’s products or services. They work closely with sales and marketing teams to generate leads and convert them into customers.

Responsibilities of the Senior Demand Generation Marketing Manager

The duties of a senior demand generation marketing manager can vary depending on the company, but some common responsibilities include:

  • Developing and executing demand generation strategies that align with the company’s overall goals. This includes identifying target audiences, creating messaging and content, and selecting the most effective marketing channels.
  • Collaborating with sales and marketing teams to create targeted campaigns. You will work closely with these teams to ensure that your campaigns are aligned with their goals and that they have the resources they need to convert leads into customers.
  • Analysing and optimising campaign performance to improve lead generation and conversion rates. You will use data and analytics to track the effectiveness of your campaigns and make adjustments as needed to improve performance.
  • Managing budgets and allocating resources to maximise ROI. You will be responsible for managing the budget for your campaigns and ensuring that you are getting the best possible return on investment.
  • Staying up-to-date with industry trends, technological advances, and customer needs is essential to ensuring success. You will need to stay informed about the latest trends and technologies in marketing to ensure that you are using the most effective strategies to generate demand for your company’s products or services.

Senior Demand Generation Marketing Manager Requirements

Successful senior demand generation marketing managers possess a combination of marketing skills, analytical abilities, and business acumen. Some key qualifications include:

  • A bachelor’s degree in marketing, business, or a related field. A solid educational foundation is essential for success in this role.
  • 5+ years of experience in a demand generation marketing role. You will need to have a proven track record of success in generating leads and converting them into customers.
  • Strong communication and project management skills. You will be working with multiple teams and stakeholders, so it is essential that you can communicate effectively and manage projects efficiently.
  • Expertise in digital marketing channels, such as email, SEO, PPC, and social media. You should have a deep understanding of the most effective marketing channels and how to use them to generate demand for your company’s products or services.
  • An understanding of marketing automation software and analytics tools. You will need to be familiar with the latest marketing automation tools and analytics platforms to track the effectiveness of your campaigns.