Senior content marketers will be able to support on the creation and execution of the content marketing strategy. Some roles will require someone to be a strong writer, whereas other roles will require someone to manage the execution of blogs through external freelancers or internal subject matter experts.

Senior Content Marketing Executive Job Description

This role will report into our Content Marketing Manager and be responsible for a wide range of content marketing activities. This year, over 60% of our leads came from inbound enquiries, so SEO and content play a critical role in revenue generation and growth for the company. And in this role you’ll get the opportunity to experiment with new ideas across a variety of channels.

Responsibilities of the Senior Content Marketing Executive

  • Support on the execution of the content marketing strategy. 
  • Write high-quality SEO-optimised blogs based on keyword research.
  • Manage our social media channels (Twitter, Facebook, LinkedIn and YouTube), posting the content we produce and foster engagement and comments to amplify reach.
  • Experiment with new channels and new content ideas e.g. TikTok to stay relevant and help build awareness of our brand with our target audience.
  • Work with videographers to coordinate the editing of videos for our YouTube channel. 
  • Support on the writing and promotion of our quarterly reports.
  • Distribute content across organic and paid channels, working with the wider marketing team to help with execution.
  • Undertake other content marketing tasks, such as content gap analysis, content reporting, and any other deliverables seen fit with supervision from the content marketing manager.

Senior Content Marketing Executive Requirements

  • Content marketing experience from a B2B or B2C company.
  • Excellent writing skills. 
  • Experience using marketing automation systems such as Hubspot.
  • Excellent project management and time management.
  • Strong verbal communication skills and must be comfortable communicating with internal stakeholders.