Senior content marketers will be able to support on the creation and execution of the content marketing strategy. Some roles will require someone to be a strong writer, whereas other roles will require someone to manage the execution of blogs through external freelancers or internal subject matter experts. Use this template to help you hire a content senior marketer.

Senior Content Marketing Executive Job Description

This role will report into our Content Marketing Manager and be responsible for a wide range of content marketing activities. This year, over 60% of our leads came from inbound enquiries, so SEO and content play a critical role in revenue generation and growth for the company. And in this role you’ll get the opportunity to experiment with new ideas across a variety of channels.

Responsibilities of the Senior Content Marketing Executive

  • Support on the execution of the content marketing strategy. 
  • Write high-quality SEO-optimised blogs based on keyword research.
  • Manage our social media channels (Twitter, Facebook, LinkedIn and YouTube), posting the content we produce and foster engagement and comments to amplify reach.
  • Experiment with new channels and new content ideas e.g. TikTok to stay relevant and help build awareness of our brand with our target audience.
  • Work with videographers to coordinate the editing of videos for our YouTube channel. 
  • Support on the writing and promotion of our quarterly reports.
  • Distribute content across organic and paid channels, working with the wider marketing team to help with execution.
  • Undertake other content marketing tasks, such as content gap analysis, content reporting, and any other deliverables seen fit with supervision from the content marketing manager.

Senior Content Marketing Executive Requirements

  • Content marketing experience from a B2B or B2C company.
  • Excellent writing skills. 
  • Experience using marketing automation systems such as Hubspot.
  • Excellent project management and time management.
  • Strong verbal communication skills and must be comfortable communicating with internal stakeholders.