Head of Content Marketing Job Description
We are looking for a content marketing leader who can take ownership of our content marketing team and help create a content marketing strategy that drives inbound leads, builds awareness of our solutions with our target audience, and continues to position us as a thought leader in our market. Reporting to the CMO, you’ll work alongside teams focused on digital, demand generation, product marketing, brand, and account-based marketing, so it’s important that you enjoy working collaboratively.
Responsibilities of the Head of Content Marketing
- Strategy: with the CMO, you’ll be responsible for creating the content marketing strategy and its successful implementation.
- Budget: you’ll manage a six-figure content marketing budget
- Team management: lead and motivate a full-time content marketing team of four.
- Agency Management is responsible for the output and performance of our content marketing agency.
- Stakeholder Management: work collaboratively with a variety of stakeholders across sales, product management, product marketing and marketing to ensure there is buy-in and understanding about future plans, tactics and campaigns.
- Content Marketing: oversee the execution of a variety of content marketing activities, including thought leadership, community marketing, white papers, podcasts, and videos, ensuring quality is high.
- ROI / Analysis; report to the board and the wider marketing team about successes; and always be looking for new opportunities which we can capitalise on.
Head of Content Marketing Requirements
- You’ll have held a leadership role in a content marketing-focused role for a technology business.
- Demonstrated experience building a content marketing strategy that impacts business results.
- Excellent written skills with the ability to present at board level and inspire a team.
- Broad experience across content marketing channels and a thirst to continue testing and learning.
- Track record of managing external marketing agencies.
- Budget management experience.
