A Senior ABM’er will be able to create an ABM strategy for your company and roll that strategy out. At this level they’ll also have the gravitas needed to work across the org, given the strategic nature of ABM. And depending on the size of your company, this person could sit within an ABM team, or be a stand-alone ABM’er and report into your CMO / marketing leader.

Senior Account-Based Marketing Manager Job Description

The Senior Account-Based Marketing Manager will work closely with our sales team and drive our ABM programs across our enterprise client segments. Reporting into our CMO, you will be delivering one-to-one and one-to-few campaigns, with the support of the wider marketing team.

Responsibilities of the Senior Account-Based Marketing Manager

  • Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy for selected clients.
  • Map organisational decision makers and identify key contacts within each account or group of accounts.
  • Develop personalised and integrated marketing campaigns to foster engagement and drive sales.
  • Help create custom content for target accounts including landing pages, emails, social content, and more.
  • Iterate and optimise campaigns based on data and analysis of ABM campaigns and tactics.
  • Work with our segment and product marketing teams to create a range of assets for core client and product themes that can be used and adjusted across various deals.
  • Help support marketing colleagues on how ABM can be used most effectively to ignite company growth.
  • Recommend and facilitate the use of digital channels and tools such as programmatic advertising, LinkedIn ads and personalised micro-sites as part of the ABM methodology. 
  • Work closely with marketing ops to support high-performance ABM marketing tools and integrations.
  • Create a consistent measurement and reporting framework for ABM activity.

Senior Account-Based Marketing Manager Requirements

  • Marketing experience in the B2B tech sector, preferably SaaS.
  • Account-based marketing experience, with a good understanding of how 1:one and 1:few can be combined.
  • Strategic and analytical mindset with the ability to track and report on campaign performance metrics.
  • Goal-focused, self-motivated, detail-oriented, and organised with the ability to handle multiple projects.
  • Excellent written, verbal and presentation skills with the ability to translate detailed content into impactful go-to-market materials.
  • An experienced user of ABM software (Terminus preferred), marketing automation software (Eloqua preferred), CRM software (SFDC preferred) and with multi-touch attribution reporting.