Location: Hybrid (2 days per week in office, flexible for South West / South UK corridors)

Salary: £100,000 – £120,000 base + executive bonus 

Stage: PE-backed B2B SaaS (£6m ARR scaling to £20m ARR)

We are working exclusively with this client.

Why this role?

• Act as the single accountable owner for go-to-market (GTM) execution and pipeline velocity
• Help scale a proven B2B SaaS platform from £6m ARR towards a £20m target
• Lead and elevate an established team of 6 to 7 marketing professionals
• Work alongside an open, collaborative executive team with strong private equity backing

About our client

Our client is a fast-growing, private equity-backed B2B SaaS business delivering workflow and operational management software for field-based and industrial sectors. Their digital platform enables organisations to streamline operations, improve safety, and gain complete visibility over daily operations.

Having established strong product-market fit and solid organic inbound demand, the business is entering its next major growth phase. With clear backing and an agile leadership team, they are now seeking a commercially driven go-to-market leader to build a predictable, multi-channel growth engine.

The role

As VP of marketing, you will take full ownership of the demand generation strategy, campaign velocity, and go-to-market execution. Reporting directly to the CFO/COO, you will build and iterate quarterly GTM plans designed to deliver a steady-state run rate of ~£300k in new ARR per month.

Working closely with the VP of sales and the chief product officer, you will bridge high-level strategy and commercial execution, turning outreach investments and modern tooling into reliable pipeline across SMB and mid-market accounts.

What you will be doing

• Own and execute the overarching multi-channel GTM strategy to scale the business from £6m to £20m ARR
• Transition the lead generation engine from pure organic inbound to a balanced model with aggressive, data-driven outbound capabilities
• Direct line-manage, coach, and elevate the existing marketing team of 6 to 7 headcount
• Champion the pragmatic use of modern MarTech, RevOps principles, data enrichment tools (such as Clay), and AI workflows to automate outreach
• Partner closely with sales leadership to review funnel health, unblock conversion bottlenecks, and accelerate deal velocity
• Collaborate with product leadership to ensure go-to-market campaigns reflect core customer personas and market positioning
• Maintain decision-grade analytics alongside FP&A and RevOps, tracking CAC, payback periods, LTV, and channel ROI
• Elevate brand presence across digital channels, trade media, and events to solidify our client’s market position

What our client is looking for

• Proven track record scaling a B2B SaaS business through the £5m to £20m ARR growth phase
• Demonstrated expertise balancing high-velocity inbound motions with targeted outbound outreach and account-based strategies
• Strong commercial and analytical mindset, with deep comfort around SaaS funnel metrics and pipeline mathematics
• Hands-on familiarity with modern RevOps workflows, CRM automation, data enrichment tools, and AI-assisted GTM platforms
• Experienced people leader capable of structuring, mentoring, and getting the best out of an established team
• Pragmatic approach to hybrid working, with the ability to spend two days per week in the office for team collaboration and strategic alignment

What success looks like (12 months)

• A predictable GTM engine generating qualified pipeline aligned to the £300k/month new ARR target
• A successfully diversified lead engine with strong outbound outreach capabilities up and running
• Established pipeline traction within mid-market target accounts
• Clear, trusted reporting dashboards providing full visibility over funnel conversion and ROI
• A high-performing marketing function operating with execution speed, clarity, and modern automation tooling