Salary: £60,000 – £65,000 basic plus benefits.
Location: Hybrid – London 2 days per week, 3 days from home

Why this role

This is a chance to take ownership of lead generation across complementary service areas and shape an integrated marketing engine end to end. You’ll:

• Set the plan and own priority campaigns
• Raise the bar on quality and consistency
• Coach and develop a small team
• Work closely with sales and business leaders to align marketing activity with growth goals
• Turn ideas into measurable impact in a fast-moving, collaborative environment
  

About the company

Our client is a well-established B2B technology organisation that helps a wide range of sectors make better decisions and deliver real-world outcomes through smart use of technology and insight. Headquartered in London with multiple offices, we value a culture where people can be themselves and build successful careers while delivering high-quality work.

Role overview

Reporting to the Head of Marketing, you’ll lead marketing for two business units within a wider team supported by design, content, brand and digital specialists. You will:

• Manage three marketers, providing coaching, direction and campaign sign-off
• Partner with sales managers and unit leadership to set priorities, define KPIs and plan activities within budget
• Ensure a consistent brand voice and joined-up campaigns that drive genuine leads
  

What you’ll be doing

• Develop and deliver the marketing plan and objectives for two business units
• Evaluate campaign ideas from the business, testing feasibility and strategic fit
• Manage combined budgets and provide regular reporting to sales and the Head of Marketing
• Champion brand advocacy and ensure every touchpoint reflects their values
• Identify market trends and translate them into campaign concepts
• Lead multi-channel execution across digital, events and content to generate high-quality leads
• Oversee PR activity in collaboration with an external agency
  

Required skills and experience

• Proven experience owning end-to-end lead generation campaigns in a B2B environment
• Strong understanding of integrated, multi-channel marketing
• Excellent copywriting and proofreading skills
• Analytical and performance-driven mindset
• Confident project manager able to juggle multiple priorities
• Experienced in building strong relationships with sales, leadership and product teams
• Skilled people manager with the ability to coach and inspire a team
• Familiarity with tools such as HubSpot and WordPress
• Experience managing marketing budgets and reporting campaign performance
  

Interview process

• Call with Market Recruitment
• Meeting with the Head of Marketing
• Presentation to the Head of Marketing and CMO