Senior Demand Generation Marketing Manager

Salary: £65,000-£75,000 plus benefits.
Location: Hampton Wick.

WFH policy: 2 days in the office, 3 days from home.

Why this role?

• Strategic and hands-on role, with the support of a marketing team of 5
• Support the marketing leader and be the second in command. 
• Stable business with revenues growing 10% YOY

About the company 

Our client is a fast-growing B2B technology hardware and software company making a real impact in their industry. Their solutions are trusted by organisations worldwide, and they’re on a mission to expand their reach even further. 

To help them achieve this, they’re looking for a senior demand-gen marketer to work closely with the marketing leader and help the business expand revenues even further.

The role

As Senior Demand Generation Manager, you’ll develop and execute multi-channel marketing campaigns to generate demand, drive pipeline growth, and deliver revenue. 

You’ll be hands-on in ABM, digital marketing, events, paid media, and email marketing, bringing a data-driven approach and innovative ideas to the team.

What You’ll Be Doing

• Demand-gen: Lead and execute an account-based marketing strategy to hit lead and revenue targets
• Campaign Management: Develop & optimise multi-channel campaigns that drive high-quality pipeline
• Sales Support: Collaborate with sales & marketing to improve conversion rates and funnel efficiency
• Content Marketing: Create compelling content that engages audiences and drives demand
• Reporting: Own the data & analytics—track, measure, and refine campaign performance
• Budgeting: Support budgeting & forecasting for demand generation initiatives

What you will need to succeed in this role

• B2B international demand generation, focusing on pipeline & revenue growth
• Technology industry experience (hardware would be a plus)
• ABM experience (retail vertical experience would be a plus)
• Strong copywriting skills to craft engaging, high-converting content
• Proficiency with marketing tech (CRM, automation, analytics tools)
• A proactive, results-oriented marketer who thrives in a fast-paced, collaborative environment