Salary: £55,000 – £60,000 + excellent benefits
Location: Bank, London (hybrid – 3 days per week in office, 2 days remote)

Why this role

This is an opportunity to shape and execute go-to-market plans that connect product launches with measurable commercial outcomes. You’ll:

• Lead integrated campaigns that generate awareness, engagement and high-quality leads
• Translate product strategy into compelling market propositions
• Partner with commercial and product teams to align go-to-market priorities with growth goals
• Deliver high-impact marketing across multiple channels
• Make a visible difference in a fast-moving, collaborative environment

About the company

Our client is a product-led B2B technology business operating in a growing, data-driven market. With 120 employees, the team values clarity, accountability, and creativity—combining strategic thinking with hands-on execution. You’ll join a collaborative culture focused on measurable results, learning fast and doing meaningful work.

Role overview

Reporting to a senior product marketing leader, you’ll take ownership of campaign planning and execution to bring new features and solutions to market. Working alongside an external digital agency and internal stakeholders, you’ll:

• Develop and deliver go-to-market strategies for key product launches
• Create and optimise multi-channel campaigns across content, email, paid media and events
• Equip sales teams with the right assets and insights to support pipeline growth
• Align product, marketing and commercial teams around clear objectives and messaging

What you’ll be doing

• Plan and execute integrated go-to-market campaigns that drive awareness and adoption
• Translate complex product features into customer-focused messaging and content
• Develop collateral, including sales decks, case studies, personas and competitive analysis
• Build launch plans aligned to the product roadmap
• Partner with digital and creative teams to deliver campaign assets
• Track performance, analyse results and continuously optimise based on data
• Keep abreast of market trends and competitor activity

Required skills and experience

• 3+ years’ experience in a B2B marketing (with some product marketing) or a specialist product marketing role, ideally in SaaS or tech
• Proven ability to manage multi-channel campaigns end to end
• Strong project management and stakeholder communication skills
• Comfortable working with agencies and internal creative teams
• Analytical and commercially minded, with a focus on measurable outcomes
• Excellent written and verbal communication skills
• Proactive, hands-on and adaptable in a fast-paced environment

Interview process

• Introductory call with Market Recruitment
• Interview with the Senior Product Marketing Lead
• Presentation with CRO and meeting with CEO