Marketing Manager

Salary: £50,000-£60,000
Location: SW London

WFH policy: 3 days in the office, 2 days from home

Why this role?

Own an industry vertical with the support of a Head of Marketing

Manage one person

Responsible for the plan and budget

About the company 

Our client is a global B2B technology brand, offering a wide range of services and solutions to various industry segments. 

Due to deals being between £200k-£1m, the sales cycles are longer and typically won with a bid. Experience supporting this type of model with marketing would be advantageous. 

The role

You’ll own the plan and budget for your vertical, but be naturally a hands-on executer. You’ll also have the responsibility of managing a marketing executive.  

Strategy: create a plan for your business unit

Budget: manage and report on ROI

Research: understand the drivers and pain points in your target audience to help inform your strategy and content creation

Content: create thought leadership content – you can use an internal resource and external PR agency to support on this 

Brand Awareness: use a variety of channels (events, PR, advertising) to build awareness of the solutions

Lead Generation: create integrated online and offline campaigns to drive leads for the sales team – webinars, email campaigns, paid social media, telemarketing, events, etc. 

Management: manage, coach and develop the marketing executive

What you will need to succeed in this role

B2B marketing experience with a passion for execution

Strong understanding of offline and online marketing, with experience of using CRM and marketing automation tools (this is a real all-rounder role)

This would suit someone who has experience in working for larger matrix organisations and with larger and longer deals

Knowledge of the public sector would be an advantage but not essential

Some budget management and people coaching skills would be beneficial