Inbound Marketing Manager

Salary: £60,000–£70,000

Location: Hybrid – 4 days per week in London office (Canary Wharf)

Why this role?

• Take full ownership of content strategy across a fast-growing global business and manage a content marketing executive
• Drive measurable impact through SEO-optimised, conversion-led content
• Work alongside Product, Sales, and Engineering teams on impactful campaigns

About the Company

An ambitious technology startup (20 employees) offering cutting-edge SaaS solutions is seeking a strategic and hands-on Inbound Marketing Manager. Operating in global markets, the company is in a high-growth phase and offers the opportunity to shape and lead content initiatives that directly support client acquisition and engagement.

Role Overview

This role is perfect for a content or inbound marketer who thrives in a B2B SaaS environment and is comfortable working across multiple formats, including blogs, website copy, eBooks, and social content. You’ll be responsible for setting the annual content calendar, managing content distribution, and ensuring all activity supports lead generation goals.

What you’ll be doing

• Create, edit, and manage written content across digital channels
• Collaborate with internal teams and external contributors to ensure technical accuracy and brand consistency
• Lead social media output, driving traffic and community engagement
• Own content distribution – identify opportunities for backlinks, newsletter mentions, and third-party features
• Use SEO insights and analytics to shape content strategy and performance
• Track content KPIs including traffic, rankings, leads, and conversion rates
• Contribute to lead generation via SEO, LinkedIn, and PPC activity

Required Skills and Experience

• 3+ years’ experience in B2B content marketing or generalist marketing role with a heavy inbound focus
• Experience in SaaS or tech-focused environments with startups (this is a hands-on role)
• Strong copywriting and editing skills across multiple formats
• Comfortable using marketing automation platforms
• Strong grasp of lead generation channels, including SEO and PPC
• Some experience in managing people would be an advantage 
• Bachelor’s degree in Marketing, English, or similar

Interview Process

• Initial interview with CRO
• Content review or short written task
• Final interview with senior leadership