• Location: Central London (four days in the office, one day remote)
• Salary: £65,000 – £75,000 base salary plus significant equity (equivalent to base)

The opportunity

Our client is an early-stage, exceptionally well-backed technology business building an artificial intelligence platform that automates operational workflows for a multi-billion-pound traditional sector.

This is a founding growth hire. The successful candidate will own the entire marketing and demand function from scratch, defining the positioning, building the outbound and inbound engines, and eventually building a team behind them.

The product works and has immediate validation in the market, but the target audience is busy and often sceptical of software claims. The core of this job is to cut through the noise, identify the exact message that makes a prospect lean in, and build a predictable engine that drives qualified demonstrations.

If you are looking for a pre-written playbook, a massive starting budget, or a large team to manage on day one, this is not the right fit.

However, if you want to author and execute the marketing strategy and build the demand engine for a high-calibre team, this is the opportunity.

Why this role is interesting

• Founding impact: You will be the very first marketing hire, giving you complete autonomy to design and execute the go-to-market strategy.
• Exceptional backing: The business is fully funded by high-profile angel investors, billionaires, and a leading European family office, providing long-term security without traditional venture capital constraints.
• High-calibre environment: Work alongside an elite team of professionals from top-tier academic and professional institutions, including Goldman Sachs and leading research universities.
• Direct commercial ownership: This position sits close to revenue, where your marketing activity directly converts to pipeline, customer acquisition, and business value.

Key responsibilities

• Positioning and messaging: Define the narrative and the specific hooks that make busy, non-technical buyers engage, and continuously prove that this messaging lands.
• Demand generation: Build a multi-channel demand engine encompassing content, events, organic social, founder-led outreach, and targeted paid campaigns.
• Funnel management: Take full ownership of the pipeline from first contact through to qualified demonstration, delivering a consistent flow of leads for the sales team.
• Customer-centric research: Spend time speaking directly with clients, sitting on sales calls, and transforming customer insights into practical marketing campaigns.
• Measurement and optimisation: Establish tracking across all active channels to measure performance, understand what is working, and scale efforts based on objective evidence.
• Team expansion: Hire and manage a small, focused growth team once the core playbook is proven and repeatable.

What our client is looking for

• Vertical B2B experience: A proven track record of building demand from scratch in a B2B vertical software or small-to-medium business market.
• Audience empathy: Experience selling complex or new technologies to non-technical, traditional, or time-poor buyers.
• Execution focus: A self-starting approach with the capability to write the copy, launch the campaigns, and do the practical work rather than managing third-party vendors.
• Hands-on experience with modern tools: Active familiarity with using artificial intelligence, large language models, or automated workflows to improve personal productivity or run lean campaigns.
• Commercial mindset: Someone who naturally measures success by pipeline value and commercial outcomes rather than vanity metrics like clicks or impressions.

About the company

The business was founded by senior investment professionals and machine learning specialists who have successfully scaled complex businesses. They operate a hard-working, high-intellect culture inspired by the finance and technology sectors.

The team is based in a modern office near Victoria, London, operating on a hybrid model that balances collaborative in-office work with focused remote time. They look for hungry, high-achieving individuals who enjoy taking ownership of difficult problems and working in a highly collaborative environment.