London | Hybrid (3 days office)
£40,000 – £45,000 + benefits

The Opportunity

We’re hiring a Digital Marketing Specialist to help build and scale the digital marketing engine for a B2B financial services and technology business.

This is a hands-on, generalist role at a business where marketing is evolving fast and finally has senior buy-in. You’ll own core digital channels, work closely with the Marketing Director, and have real exposure to senior leadership — including the CEO.

If you enjoy variety, ownership, and being part of a function that’s growing rather than ticking over, you’ll feel at home here.

What you’ll be doing (day to day)

Think end-to-end digital ownership, not siloed execution.

Website & SEO

• Own the website (WordPress)
• Upload and manage content, create new pages using existing templates
• Apply SEO best practices to improve visibility and performance
• Work with internal IT and external developers on improvements

Social Media

• Manage and grow their social presence (primarily LinkedIn, with X and TikTok evolving)
• Plan and schedule organic content
• Support sponsored campaigns where needed
• Track performance and optimise based on results

Digital Campaigns & CRM

• Support email marketing campaigns and audience segmentation
• Play a key role in the evolution of the CRM
• Help assess requirements, improve adoption, and support future platform decisions
• Work closely with stakeholders to simplify and explain what “good” looks like

Insight & Improvement

• Track performance across digital channels using analytics tools
• Monitor competitors and digital trends
• Recommend improvements that actually make a difference

What success looks like

After 6–12 months:

• The website is well-managed, current, and performing better
• Social channels are consistent, professional, and purposeful
• CRM usage is improving, not avoided
• Senior stakeholders trust marketing recommendations
• There’s a clear case to grow the digital function further

What we’re looking for

This isn’t a graduate role — but it’s also not about being an expert in everything.

Experience

• 2–5 years in B2B digital marketing (in-house or agency)
• Hands-on experience owning a WordPress website
• Exposure to social media, email, and digital campaigns
• Experience working with CRM systems (Dynamics, HubSpot, Salesforce, or similar)
• Comfortable engaging with senior stakeholders

Mindset

• Confident but patient — able to explain digital concepts simply
• Commercially aware, not “marketing for marketing’s sake”
• Proactive, organised, and comfortable juggling priorities
• Curious and open to learning (including AI tools)

Nice to have

• Light exposure to paid media or campaign testing
• Experience working in smaller or evolving marketing teams

Why this role is interesting

• Marketing is genuinely growing, not fighting for relevance
• You’ll have visibility and trust from senior leadership
• Clear progression as the team expands
• A collaborative, modern marketing culture inside a more traditional business
• Real ownership, not just execution