Location: Central London 2 days per week (Tues & Thurs), 3 days from home

Salary: £70k–£80k + excellent benefits 

The Opportunity

A fast-growing B2B SaaS scale-up is hiring a senior digital marketer to take full ownership of its performance engine.

This role is all about clarity, control, and commercial impact. You’ll own the technical and analytical marketing stack and make sure every pound of spend can be traced to pipeline and revenue.

Initial setup of HubSpot and core tracking will be handled by a specialist. You’ll take over from there — optimising, scaling, and holding the system accountable.

If you enjoy being close to revenue, sales, and real numbers, this will suit you.

What You’ll Be Responsible For

Performance Channels

• Paid media across Google and LinkedIn
• Testing and scaling additional channels (e.g. G2, Reddit, experiments)
• Budget ownership and ROI optimisation

Website

• GA4 and Google Tag Manager setup
• SEO (with agency support)
• Building landing pages 

Tracking, Attribution & Analytics

• Full-funnel conversion journeys
• Attribution models that align with sales reality
• Clear reporting on pipeline and revenue impact

Marketing Ops & Automation

• Ongoing ownership of HubSpot
• Lead scoring, routing, lifecycle stages
• Tight alignment with SDRs and sales operations

Commercial Outcomes

• Linking marketing activity directly to pipeline and ARR
• Regular insight into what’s working, what’s not, and why

What Success Looks Like

• Marketing performance is transparent and trusted
• Spend is clearly tied to revenue outcomes
• Channels are optimised based on evidence, not opinion
• Leadership uses your data to make decisions

About You

You’re likely coming from a B2B SaaS or tech-led environment where growth, speed, and accountability mattered.

• Strong experience in B2B performance marketing
• Hands-on with paid media, attribution, and analytics
• Comfortable owning and optimising HubSpot
• Commercially minded — you think in pipeline, not clicks
• Confident working closely with sales and revenue teams
• Analytical, curious, and pragmatic

You don’t need to manage a big team — you do need to own outcomes.