Founding Account Executive
Salary: £70,000–£90,000 base, with OTE of £100,000–£120,000 (uncapped commission).
Location: White City, West London (co-working space). Hybrid possible, ideally 3–5 days per week in office.
Travel: Occasional client visits and industry events.
Why this role?
- Be the first full-time commercial hire at a SaaS startup.
- A sticky, low-churn product already embedded in customer codebases.
- Strong inbound traction through strategic technology partnerships.
- Shape the sales playbook and go-to-market alongside the founder.
- Huge potential to accelerate growth in a rapidly expanding market for feature flags, experimentation, and AI configuration.
About the company
Our client is an early-stage SaaS company redefining application configuration. The platform gives engineering teams at B2B SaaS or B2C e-commerce companies a modern, flexible way to:
- Manage feature flags – safe, staged rollouts with instant kill switches.
- Run experimentation & A/B tests – built natively into today’s most widely used frameworks.
- Control in-product copy & personalisation – from localisation to conversion optimisation.
- Configure AI features – managing prompts, models, and parameters for LLM-powered products.
Already adopted by early customers, the product is positioned as a next-generation alternative to legacy feature flagging and experimentation tools. With churn close to zero and accounts expanding usage, the foundations for scale are in place.
The role
This is a full-cycle Account Executive role:
- Prospect into a defined ICP: Series A+ startups and mid-market engineering teams.
- Leverage inbound traction from marketplace partnerships and signups.
- Run outbound campaigns using Sales Navigator, email, and targeted outreach.
- Qualify opportunities, deliver discovery calls and product demos.
- Sell into developers, product managers, and technical leaders—navigating complex buying groups.
- Collaborate with the founder on messaging, pitch materials, and evolving the go-to-market strategy.
- Manage early customer accounts alongside the founder, identifying upsell and expansion opportunities.
What you’ll need to succeed
- Proven success closing B2B SaaS sales, ideally in developer tools, feature flags/experimentation, CMS, or analytics platforms.
- Confidence selling to developers and technical stakeholders (experience with companies like LaunchDarkly, Optimizely, Amplitude, Twilio, or Algolia is a plus).
- Experience running the full sales cycle—from outbound prospecting to close.
- Ability to thrive in a lean, early-stage environment: self-starting, resourceful, and results-driven.
- Strong consultative/solution-selling skills and ability to articulate ROI.
The application process
- Introductory call with Market Recruitment to explore your fit.
- Interview with the founder.
- Task presentation and final-stage interview.