Digital Marketing Specialist

Location: Remote with 1 day per month in their office in the Midlands or London
Salary: £45,000–£50,000 basic + performance-based bonus

Why this role?

• Own digital performance across paid, organic and CRM channels
• Bring strategic thinking and commercial rigour to a siloed function
• Work closely with Marketing, Sales and Demand Gen to drive revenue impact
• Fix foundations and build for long-term digital success

About the Company

Our client is a well-established enterprise tech consultancy delivering solutions to mid-market businesses. The business is growing rapidly across the UK and EMEA, driven by a new leadership team and renewed investment in sales and marketing.

The environment is lean, evolving and commercially focused—perfect for someone ready to make a measurable impact and take ownership of a high-priority function.

Role Overview

The position is a hands-on digital marketing role with a strong focus on performance, analytics and operational excellence. You’ll manage agencies, optimise digital channels, and improve marketing infrastructure.

You’ll play a central role in pipeline generation and marketing attribution, supporting the business through a period of transformation and growth.

What you’ll be doing

• Co-ordinate and oversee integrated campaigns to generate demand 
• Manage SEO, PPC and website agencies to ensure ROI and accountability
• Own reporting across all digital channels, particularly HubSpot and Google Analytics
• Administer and optimise HubSpot CRM and marketing automation workflows
• Build dashboards and reports to track MQLs, campaign performance, and ROI
• Lead paid media strategy (Google Ads, LinkedIn) and oversee execution
• Collaborate with Sales and the BDR to align activity and improve funnel efficiency
• Test and optimise landing pages and user journeys for conversion

Required Skills and Experience

• 4+ years in B2B digital marketing with experience across SEO, PPC, and paid social
• Strong HubSpot skills – campaign automation, reporting, and lead management
• Proven track record of optimising multi-channel campaigns for performance
• Experience managing agencies and collaborating cross-functionally
• Analytical, commercially minded, and confident using data to drive decisions

Interview Process

• Call with Market Recruitment to discuss the role and any questions you have
• 1st interview with Head of Marketing
• 2nd interview presentation to the Head of Marketing and CRO