Senior PPC Executive 

Salary: £30,000-£35,000

Location: In their office in Moorgate 4 days per week, home-based for 1 day.

Why this role?

• Work with and learn from a team of four marketers
• Grow your experience in a fast paced business environment
• Get exposure to managing multiple campaigns 

About the Company

A well-established international organisation specialising in training and consulting services is seeking a performance-focused marketing executive to manage its digital advertising campaigns. 

Operating across education, health, and social care sectors, the company delivers services in various global markets, including the UK, Middle East, Southeast Asia, Australia, and the USA.

Role Overview

This role is ideal for a digital marketer with hands-on experience in PPC and social media advertising. You will be responsible for managing multi-platform ad campaigns aimed at generating high-quality leads and supporting global growth initiatives.

What you’ll be doing

• Create and optimise B2B PPC campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and Microsoft Ads.
• Conduct keyword research, A/B testing, and campaign analysis to improve ROI and SEO.
• Write compelling ad copy and coordinate with content teams on visuals and messaging.
• Track conversions and performance using Google Analytics 4, Google Tag Manager, and Meta Business Suite.
• Use HubSpot for marketing automation, lead tracking, and customer journey analysis.
• Produce detailed reports and offer strategic insights for continuous improvement.
• Align campaigns with regional goals and support wider marketing initiatives.
  

Required Skills and Experience

• Minimum of 2 years managing PPC and social media campaigns with an understanding of SEO beyond keyword research.
• Proven experience in B2B or B2C lead generation via paid media.
• Proficiency with Google Ads (Search & Shopping), Microsoft Ads, and major social platforms.
• Expertise in GA4, Google Tag Manager, and marketing automation tools.
• Strong copywriting and analytical skills.
• Solid understanding of campaign budgeting, targeting, and optimisation.
• Bachelor’s degree in Marketing, Business, or related discipline.
  

Interview Process

• Online interview with the Director of Marketing and Marketing Manager
• Presentation
• Online meeting with the CEO (15 minutes)