By Matt Dodgson

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<span style=”font-weight: 400;”>[Transcript]</span>

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<span style=”font-weight: 400;”>If I was to ask 100 people what the toughest interview question they’d been asked was, then I reckon right up there would be this question.</span>

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<blockquote><span style=”font-weight: 400;”>What’s your biggest weakness?”</span></blockquote>
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<span style=”font-weight: 400;”>And this is a really tough one, because you’re in an interview and you want the company to focus on all your strengths.</span>

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<span style=”font-weight: 400;”>So why on earth would you want to share what you’re not so good at.</span>

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<span style=”font-weight: 400;”>Well.. I’ve got some good news. Because you can really turn this tough question into a huge positive with a simple technique that I’ll give you.</span>

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<span style=”font-weight: 400;”>And the best news is, is that it’s super simple to implement.</span>

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<span style=”font-weight: 400;”>Hello, if you’re here for the first time, I’m Matt Dodgson and I’m a Co-Founder of Market Recruitment.</span>

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<span style=”font-weight: 400;”>And we help B2B marketers accelerate their careers, whether you’re looking for a new marketing job or looking to hire into your marketing team. </span>

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<span style=”font-weight: 400;”>And while you’re here I’d recommend hitting the Subscribe button followed by the bell so you’re notified when our next video lands.</span>

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<span style=”font-weight: 400;”>So before I get into the technique I think it’s really important to discuss why this question gets ask in the first place.</span>

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<span style=”font-weight: 400;”>Because let’s be honest it’s a horrible question. It would be like going out on a first date and asking someone about their bad habits. </span>

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<h3><strong>So why do companies ask it in the first place?</strong></h3>
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<span style=”font-weight: 400;”>Well it’s all about self awareness. And in many B2B marketing jobs, you need a strong sense of yourself.</span>

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<span style=”font-weight: 400;”>Self awareness is basically understanding how you operate. How your actions and words affect others in your day to day life.</span>

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<span style=”font-weight: 400;”>And if you think about your job as a B2B marketer….you’re constantly interacting with people. It could be sales teams, agencies, product managers, teams in different countries. </span>

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<span style=”font-weight: 400;”>Ultimately you have to work with others, and communicate and sell your story.</span>

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<span style=”font-weight: 400;”>So as an example…. having poor self awareness could mean someone behaving like this;</span>

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<ul>
<li><span style=”font-weight: 400;”>Getting defensive when you’re talking to the sales team about the quality of leads</span></li>
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<li><span style=”font-weight: 400;”>Showing a lack of empathy when someone in your team is struggling to pick up a task</span></li>
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<li><span style=”font-weight: 400;”>Making up excuses for projects not being completed by pointing the finger and blaming others</span></li>
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<li><span style=”font-weight: 400;”>Or you’re over the top with how confident you are about a new marketing strategy even though it doesn’t pass the simple smell test</span></li>
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<span style=”font-weight: 400;”>So you can see in those examples that not being aware of how you come across to others would negatively impact on your success as a marketer.</span>

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<span style=”font-weight: 400;”>So being self aware is very important. </span>

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<span style=”font-weight: 400;”>However it’s even more important to remember that no-one is perfect. We all have weaknesses.</span>

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<span style=”font-weight: 400;”>Because there can be a bit of bravado that gets in the way of answering this question properly. </span>

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<span style=”font-weight: 400;”>So some people end up saying, ‘I work too hard’, or ‘My standards are too high for others’. </span>

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<span style=”font-weight: 400;”>Those answers just sound fake and too cheesy.</span>

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<span style=”font-weight: 400;”>So before we get into this technique, I want to re-iterate that we all have weaknesses. We find some things easy, we find some things hard. That’s normal.</span>

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<span style=”font-weight: 400;”>And knowing your weaknesses isn’t actually a weakness, it’s a strength.</span>

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<span style=”font-weight: 400;”>So the first thing you need to do is to be honest with yourself and think about some areas of your job that you find hard.</span>

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<span style=”font-weight: 400;”>And I’d broadly put this into 2 buckets. Either soft skills or hard skills.</span>

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<span style=”font-weight: 400;”>Soft skills are things like work ethic, ability to communicate, persuasion, time management</span>

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<span style=”font-weight: 400;”>And hard skills are specific teachable abilities like knowing PPC, HTML, email marketing….. you get the idea.</span>

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<span style=”font-weight: 400;”>So pick a couple of genuine weaknesses, ideally one from each.</span>

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<span style=”font-weight: 400;”>And then what you want to do is frame your answer in a way that shows you’re doing something about it. Like this;</span>

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<blockquote>So one of things I’ve struggled with is communicating my ideas to senior management.

<span style=”font-weight: 400;”>And on one particular occasion I was presenting a new strategy for a lead generation tactic and it was a well thought out idea and backed up by sound research. </span>

<span style=”font-weight: 400;”>But my presentation just lacked a bit of inspiration. </span>

<span style=”font-weight: 400;”>And they didn’t end up taking up my idea. So from that point I knew it was something I had to work on. And off my own back I found a coach to help me with my presentations. </span>

<span style=”font-weight: 400;”>She was fantastic and gave me some really good pointers and things to work on. Things like body language, pace, tailoring it to the audience and adding a bit more impact. </span>

<span style=”font-weight: 400;”>And since then I’ve found it a lot easier. I wouldn’t go so far as saying it’s now naturally easy, but my MD and Sales Director have both commented on how they’ve enjoyed my presentations recently.”</span></blockquote>
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<span style=”font-weight: 400;”>So all you want to do is use a genuine weakness and then talk about what you’ve done to make it less of a weakness or……… to turn it into a strength.</span>

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<span style=”font-weight: 400;”>And by doing that. Your showing you have great self awareness and that you’ve done something about your weakness. Which are great traits for future employees.</span>

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<span style=”font-weight: 400;”>So I hope you found that useful. Feel free to drop me any ideas for future videos in the comments section below. </span>

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<span style=”font-weight: 400;”>And finally if you haven’t already, please subscribe to this channel and hit the bell so you get notified when our next video lands.</span>

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<span style=”font-weight: 400;”>Good luck and speak soon.</span>

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