Scott Addington – Enterprise Marketing Director, Sage

Introduction For a long time, lead generation was seen as one of the foundations of any B2B marketing strategy. But several recent trends have seen the power change hands from the supplier to the customer.  This has forced us marketers…

Introduction With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for…

Introduction It seems today that a lot of marketers are far more focused on inbound marketing than outbound, and prefer not to put much effort into cold outreach anymore. But this week’s guest is a firm believer that, with the…