Heidi Taylor – B2B Marketing Consultant, Author, Speaker

Introduction In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.  As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us…

Introduction B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.  But, in order to be effective, this week’s guest believes you have…

Introduction B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis.  When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel…