Having a good CV is even more important these days and often the person doing the first sift is someone who’s probably not in marketing so getting across your experience in the right format is crucial to opening doors. Far from gospel but here’s my Top 10 tips for writing a good CV:
1) CV should be 2 to 3 pages maximum.
2) Write your CV in chronological order, with months and years used in your dates.
3) Don't write long paragraphs at the top talking transferable skills, people prefer this under each role.
4) Tell us about your technical marketing skills, HTML, Dreamweaver, Illustrator, or if you’ve used marketing automation tools.
5) You’ll know what your current company does and who you market to but unless you work for a brand name, it's likely the person reading your CV won't know. So a line as to what you product/service market and who your customer base is, works a treat!
6) What's the objective of your role? Whether it's acquisition, retention or brand building. Tell the person reading it the purpose of your marketing.
7) Use bullet points to tell us your key responsibilities - what do you actually do on a day to day basis? Keep it short, succinct and punchy, like your dm campaigns.
8) Tell us about some of your key achievements. Two or three bullets under each role will be enough. Try and make them numerical; CPA down 5%, open rates up 20%, 200 leads in a year. Anything you want!
9) Each time you look for a role minimise what you did earlier in your career in favour of expanding your most recent experience. Current experience will be relevant to your next job not that you worked in a pub 10 years ago.
10) Adapt the CV for roles – that doesn’t mean lie! But tailor it – a CV is a tool to get you a meeting not a document accounting for everything you did on every day so bring out certain experiences for a specific role is fine.