Of course the most common tool that marketeers use to market themselves is the good old trusted CV, but how well do marketeers apply their knowledge and skills when they create a CV?
I guess the first question to answer is, 'what makes a good CV?' And I'm sure if you asked 100 people they'd all come back with various opinions on what you should and shouldn't do. Unfortunately we probably don't have enough space to get into the nitty gritty here (there's a lot to what makes a really good CV) but there are some core things to remember:
So with those things in mind you can start to develop what you think works best for you. So back to the original question, 'how good are marketeers at marketing themselves?' Well from my perspective, you see some excellent CV's but overall marketeers could do better. (I’m sure they think that of recruiters too!) So why is this?
Well if I go back to the good old days (for everyone), the economy was growing, most companies we're making a decent profit so you were in a market where there were more jobs than candidates, and especially in the South East. So candidates had it (so they tell me) a fairly easy time compared to these days; they decided which potential interviews they wanted to attend, which offer they were going to take, if they were going to accept the counter offer etc etc. So actually having a good CV was far less important. In my opinion some candidates still have that mindset.
So my advice would be to take the time to work on your CV, take on board what a recruiter says and apply your marketing skills to it. And I appreciate that holding down a job and looking for a new one isn't an easy thing to juggle but if you truly want to get access to the best roles, make sure your CV gets you in the door in the first place.