Recently, and especially in the South East & London, the market for marketing jobs has been quite strong. So much so that finding candidates for roles is often harder than finding roles in the first place – a big change from the past few years. So given the increase in employment, a gap in your marketing background now stands out more, and it may be worth addressing it to improve your chances of securing that fantastic new marketing job.
Apparently the average time someone spends scanning your CV is about 6 seconds and in that brief time the recruiter/employer will be looking for the standard items like skills, experience and longevity. On the flip-side there are also some red flags that might put your CV in the “no go” pile.
One of those red flags is a gap in employment and especially after the recession it’s not uncommon to have one, however, it is how you treat those gaps that can make the difference.
Put simply – don’t ignore the gap – explain it.
If the gap is 2-3 months or longer it may be beneficial to include the reasons. Did you finally go on that European adventure and travel for 3 months? Did you spearhead that full house renovation?
Even if you were simply having trouble looking for work, try to highlight some personal achievements for that time. Did you take any marketing courses or become more involved in volunteering?
The key is to ensure that you are brief and honest.
Why does it matter? If there is a period of time that is unaccounted for it could create doubt in the mind of the reader. ‘Why were they having trouble finding work?’ ‘Are they proactive and driven enough?’ And sometimes the reader can be more pessimistic than the real reason.
So if you’ve got a gap in your marketing background – explain it briefly – and we’re confident you’ll have a better outcome in your search for a new marketing role.
If you are currently searching for marketing jobs take a look at our job postings, and if anything catches your eye please get in touch! www.market-recruitment.co.uk