"We were very impressed with the quality of candidate Matt presented and could have ultimately gone with more than one candidate!" Global HR Director, uSamp
uSamp™ provides online market research panels and SaaS technology for global market research.
A pioneer in online market research, uSamp™ provides online sample solutions along with a leading SaaS technology platform for online survey authoring‚ mobile authoring, data collection and insight delivery worldwide — powered by a global online market research panel of 12 million survey respondents. They offer organisations a SaaS platform to develop better products and services by turning online data and mobile feedback into actionable insights. Their award-winning online market research company is built on quality, reliability and customer service excellence.
Since their launch by 2 leading entrepreneurs, uSamp has seen strong & profitable growth, initially in the US (Silicon Valley) and then branching out into EMEA only a couple of years ago. In the UK they’re still in the ‘start-up’ phase and were looking for a Marketing Director to take ownership for the EMEA plan and work closely with the UK Managing Director and Sales Director to help generate sales opportunities on a limited budget. As is often the case in this set-up, the UK felt that the marketing coming across from the US was good but perhaps didn’t suit the UK & European audience. So this was also seen as a hire to win back the hearts & minds of the UK team and give them a person who could represent their interests in the strategic marketing planning process.
• Time difference; the client was getting into work as the UK working day was ending
• Limited budget; this was a role with limited budget
• Hands-on aspects; we needed someone senior enough but also happy to be hands on for c18 months
• Diverse stakeholder base; the interview process involved 6 stages
Our client was looking for quite a unique person – senior enough to own the strategic marketing plan and get buy in from key sales and marketing stakeholders across the pond and in the UK, but hands-on enough to create, localise and execute marketing programs, in what was essentially a standalone role.
To maximise the right volume and quality of candidates we combined a contingency and executive headhunting approach;
• Advertising; advertising across relevant media
• Search; approaching key individuals proactively
• Referrals; asking for referrals from people known to us
• Networking; reaching out to our extensive network
Our pipeline was drilled down during the exploration process – people either didn’t have the relevant experience, wouldn’t have suited the culture or weren’t excited by the nature of the role. As a result we provided a strong but select shortlist to the client.