'Matt was beyond diligent in his search and presented us with the exact talent and candidate profiles we needed. He was able to quickly leverage his resources which meant we were able to begin the interviewing process almost immediately. We were very impressed with the quality of candidate Matt presented and could have ultimately gone with more than one candidate - a great problem to have! Matt's calm, clear, and open communication approach is a breath of fresh air and we look forward to working with him again for all future European marketing searches.'
Melissa Valuenzala, Global HR Director
uSamp™ provides online market research panels and SaaS technology for global market research.
A pioneer in online market research, uSamp™ provides online sample solutions along with a leading SaaS technology platform for online survey authoring‚ mobile authoring, data collection and insight delivery worldwide — powered by a global online market research panel of 12 million survey respondents. They offer organisations a SaaS platform to develop better products and services by turning online data and mobile feedback into actionable insights. Their award-winning online market research company is built on quality, reliability and customer service excellence.
Since their launch by 2 leading entrepreneurs, uSamp has seen strong & profitable growth, initially in the US (Silicon Valley) and then branching out into EMEA only a couple of years ago. In the UK they’re still in the ‘start-up’ phase and were looking for a Marketing Director to take ownership for the EMEA plan and work closely with the UK Managing Director and Sales Director to help generate sales opportunities on a limited budget. As is often the case in this set-up, the UK felt that the marketing coming across from the US was good but perhaps didn’t suit the UK & European audience. So this was also seen as a hire to win back the hearts & minds of the UK team and give them a person who could represent their interests in the strategic marketing planning process.
• Time difference; the client was getting into work as the UK working day was ending
• Limited budget; this was a role with limited budget
• Hands-on aspects; we needed someone senior enough but also happy to be hands on for c18 months
• Diverse stakeholder base; the interview process involved 6 stages
Our client was looking for quite a unique person – senior enough to own the strategic marketing plan and get buy in from key sales and marketing stakeholders across the pond and in the UK, but hands-on enough to create, localise and execute marketing programs, in what was essentially a standalone role.
To maximise the right volume and quality of candidates we combined a contingency and executive headhunting approach;
• Advertising; advertising across relevant media
• Search; approaching key individuals proactively
• Referrals; asking for referrals from people known to us
• Networking; reaching out to our extensive network
Our pipeline was drilled down during the exploration process – people either didn’t have the relevant experience, wouldn’t have suited the culture or weren’t excited by the nature of the role. As a result we provided a strong but select shortlist to the client.