Full Time
Remote
Posted 4 weeks ago

Want to have ownership for marketing for a SaaS Startup within an established company? Offering a rare opportunity to have ownership over a Startup as their first full-time marketer, but with the financial security and operational support of being part of a global B2B Tech business this one opportunity not to miss. 

Selling Points;

Remote

Strategic and tactical ownership of marketing for an exciting Startup brand

Financial security and operational support from the parent company 

Get the Startup vibe AND be part of a wider marketing team 

Benefits include pension, private healthcare, critical illness insurance plus more 

Key responsibilities of the Senior Digital Marketing Manager; having ownership of strategy and execution (this is also a hands-on role), you’ll be responsible for using digital channels to drive demand, sign ups and retention. This is a SaaS solution with AOV of £100 / month / user. Day to day you’ll be involved in;

Strategy; create the plan and execute it. There’s data to work from so you can start to model out your funnel. 

Demand Generation; create demand in the market with top of the funnel activities 

PPC; manage a £10k / month PPC budget & create conversion rate optimised landing pages – you’ll run this end to end 

SEO; work with an SEO agency, content will be created by the central marketing team of the parent business 

Affiliate Marketing; create affiliate campaigns to drive acquisition

Activation & Retention; drive activation after sign up and long term retention 

Website; be responsible for the performance of the website, in particular conversion rates & sign ups 

Social Media; manage social channels 

Budget; manage and report on the budget

Skills & experience the Senior Digital Marketing Manager must have; 

B2B or B2C digital marketing experience

You’ll be able to build and implement a marketing plan

You’ll have used digital channels to drive acquisition of solutions – high velocity, lower AOV rather than enterprise 

You’ll be data driven and be able to manage multiple projects simultaneously

Confident, outgoing and personable 

Degree educated 

Salary & benefits for the Senior Digital Marketing Manager role; 

£55,000 – £65,000 basic + bonus & excellent benefits   

If this vacancy interests you we’d be delighted to hear from you. 

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