Want to have ownership for marketing for a SaaS Startup within an established company? Offering a rare opportunity to have ownership over a Startup as their first full-time marketer, but with the financial security and operational support of being part of a global B2B Tech business this one opportunity not to miss.
Strategic and tactical ownership of marketing for an exciting Startup brand
Financial security and operational support from the parent company
Get the Startup vibe AND be part of a wider marketing team
Benefits include pension, private healthcare, critical illness insurance plus more
Key responsibilities of the Senior Digital Marketing Manager; having ownership of strategy and execution (this is also a hands-on role), you’ll be responsible for using digital channels to drive demand, sign ups and retention. This is a SaaS solution with AOV of £100 / month / user. Day to day you’ll be involved in;
Strategy; create the plan and execute it. There’s data to work from so you can start to model out your funnel.
Demand Generation; create demand in the market with top of the funnel activities
PPC; manage a £10k / month PPC budget & create conversion rate optimised landing pages – you’ll run this end to end
SEO; work with an SEO agency, content will be created by the central marketing team of the parent business
Affiliate Marketing; create affiliate campaigns to drive acquisition
Activation & Retention; drive activation after sign up and long term retention
Website; be responsible for the performance of the website, in particular conversion rates & sign ups
Social Media; manage social channels
Budget; manage and report on the budget
Skills & experience the Senior Digital Marketing Manager must have;
B2B or B2C digital marketing experience
You’ll be able to build and implement a marketing plan
You’ll have used digital channels to drive acquisition of solutions – high velocity, lower AOV rather than enterprise
You’ll be data driven and be able to manage multiple projects simultaneously
Confident, outgoing and personable
Salary & benefits for the Senior Digital Marketing Manager role;
£55,000 – £65,000 basic + bonus & excellent benefits
If this vacancy interests you we’d be delighted to hear from you.